Opinion: Adding life to BFSI marketing; Coinbase CEO faces backlash for discrediting agencies behind its Super Bowl ad and more

[-]( [Opinion: Adding life to BFSI marketing…]( Ruchika Varma, Chief Marketing Officer of Future Generali India Insurance shares her insight on why making the BFSI category more approachable to consumers is the key to achieving both industry growth and customer satisfaction. [READ MORE]( [-]( [Coinbase CEO faces backlash for discrediting agencies behind its Super Bowl ad]( Brian Armstrong, Co-founder, and CEO at Coinbase took to Twitter to share how its Super Bowl ad came into being while claiming the idea of putting a QR code at the end, as his own. The Martin Agency, however, alleges otherwise. a [READ MORE]( [-]( [Tuesday creatives or Twosday creatives- A major question for today]( On 22.02.2022, a mathematical rarity, brands turn out their best creatives and come up with topical visuals. What has intrigued the netizens most is the special date falling on a Tuesday. With this being a co-incidence of sorts taking place, the occurence has got every one going bonkers on the internet and calling it a Twosday. a [READ MORE]( [-]( [Case Study: How OYO reached 8 M+ with global Women’s Day campaign]( Highlighting women icons who have made their mark and the women today who are #MakingHerMark, OYO ran a global women’s day campaign. a [READ MORE]( [-]( [International Women’s Day Campaigns that continue to inspire]( International Women’s Day Campaigns that aim to inspire a world where women are not smothered with social issues. a [READ MORE]( [-]( [Virtue appoints Hayden Scott as Senior Creative Director for India]( In his new role, Scott will head creative stewardship in India, leading a diverse range of projects and clients. a [READ MORE]( [-]( [L&K Saatchi & Saatchi appoints Neeraj Sharma as Senior Vice President]( In his new role, Neeraj will work with Snehasis Bose at L&K Saatchi & Saatchi to deliver outcomes that accelerate clients’ businesses. a [READ MORE]( [-]( [Deepsense digital appoints Karl Fallon as Head of Client Acquisition & Delivery Operations]( In his new role, Karl Fallon will be responsible for planning and driving business growth for the agency and oversee the business growth planning and execution. a [READ MORE]( [-]( [Future Generali India Insurance onboards Mullen Lintas as its social media partners]( Mullen Lintas will work as a communication partner for social media along with a special focus on digital media. The account will be handled from the agency’s Mumbai office. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](