#BrandSaga: Surf Excel: The brand that celebrated stains; Road to 2022: Setting up an AI-Automation consumer service model to keep up with the FinTech advancements and more

[-]( [#BrandSaga: Surf Excel: The brand that celebrated stains]( Today we walk down the memory lane, unraveling the saga of a brand that convinced us to believe that ‘Agar daag lagne se kuch accha hota hai toh #DaagAcheHain’. None other than Surf Excel – the brand which is touted to have revolutionized the detergent category with its distinct positioning. [READ MORE]( [-]( [Road to 2022: Setting up an AI-Automation consumer service model to keep up with the FinTech advancements]( With the ongoing technological disruptions, Shefali Khalsa explains how setting up an AI-Automation consumer service model can ease the processes and help keep up with the fintech advancements in the evolving insurance industry with newer trends and more. a [READ MORE]( [-]( [Infographic: Content types brands can post on social media for engagement]( Keeping the content varied and engaging on social media is one of the several obstacles brands face; this infographic will help brands and agencies diversify their posts and keep their audience hooked. a [READ MORE]( [-]( [Tinder celebrates journey of firsts in its recent campaign]( With a series of short films, Tinder is encouraging Gen-Z in India to put themselves out there and spark connections, chemistry, and serendipity through its recent campaign. a [READ MORE]( [-]( [Aditya Birla Group’s recent campaign for Tasva challenges social code of conduct for a groom]( Conceptualized by Taproot Dentsu, Aditya Birla Group’s Tasva campaign, ‘Sada Mast Raho’ encourages men to feel free and express themselves in their true spirits instead of getting bogged down by social code of conduct imposed on them at their weddings. a [READ MORE]( [-]( [Twitter appoints Mitchell Kreuch as Managing Director – Southeast Asia]( In his new role, Mitchell Kreuch will help strengthen the relationships with clients and partners for Twitter, as well as increase and aid the company’s growth and commitment in Southeast Asia. a [READ MORE]( [-]( [YouTube appoints Samya Deb as Head of Brand Creative Studio – APAC]( In his new role, Samya Deb would be responsible to create a stream of culture-defining brand work at YouTube India. Prior to this, he was with Airbnb for six years as the Creative Consultant. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](