Social Throwback 2021: Josy Paul on campaigns that moved him; Opinion: The ultimate guide to metaverse marketing and more

[-]( [Social Throwback 2021: Josy Paul on campaigns that moved him…]( Advertising veteran, Josy Paul, shares his favourite campaigns from the year – campaigns that added a breath of fresh air to the industry and created an impact. [READ MORE]( [-]( [Opinion: The ultimate guide to metaverse marketing]( Yorick Pinto from BC Web Wise sheds light on the phenomenon of metaverse, its impact on the marketing industry, and what it means for marketers to leverage this for immersive experience for the consumers and more. a [READ MORE]( [-]( [NFT 101: The role of social media in the sale of NFTs]( The surge of NFTs is accelerating by the day, as more and more brands, artists, creators, and buyers engage with it. Here we dissect what NFT stands for in the current digital ecosystem and the part that social media plays in the dealing of NFTs. a [READ MORE]( [-]( [Why do alcohol brands love road safety campaigns?]( To put it simply, brands get to look socially responsible without making alcohol the villain or dampen party spirits — more reasons emerge as we take a look at the patterns in execution of these road safety campaigns. a [READ MORE]( [-]( [Let’s Potato Chips: When content marketing created a brand that does not exist…]( Let’s potato chips – the blue and yellow chip bags that appear in almost every show we have ever seen are actually props created by Independent Studio Services. Over the years, featuring in 100s of shows and thousands of important scenes – Let’s has gained a cult brand status, giving us a content marketing case study. a [READ MORE]( [-]( [For 30 years Wai Wai’s presence in India has been driven by word-of-mouth: Varun Chaudhary]( Wai Wai, an instant noodles brand that originated in Thailand & Nepal has been a childhood staple. With digital marketing, the brand is attempting to convert its word-of-mouth-created brand equity into a larger brand footprint. Varun Chaudhary shares more. a [READ MORE]( [-]( [Case Study: How Burger King Whopper launch campaign reached 11.6M users]( Burger King India tied up their whopper launch with Valentine’s Day, banking on the break-up quotient of the day – roping in Sima Taparia and urging consumers to break up with average burgers. The Burger King Whopper launch campaign reached 11.6M users across all social media platforms. a [READ MORE]( [-]( [Case Study: How Western Railway leveraged web series references for COVID-19 PSA content]( With multiple web series references, Western Railway was able to drive home PSA messages to their young target audiences on social media. a [READ MORE]( [-]( [7 social media management lessons to learn from Netflix’s Sex Education]( With the release of the new season of Sex Education, the show is once again creating buzz all over the internet — we take a look at some of the social media management lessons that can be learnt from it. a [READ MORE]( [-]( [Wakefit YouTube Strategy: When a brand dabbles in independent content creation]( Wakefit ‘s Chaitanya Ramalingegowda talks about the brand’s YouTube channel, Home Time, explaining the various facets of building a separate content channel as a marketing strategy. a [READ MORE]( [-]( [iVIPANAN elevates Reshma Rohida to Manager – Social Media & Creatives]( In her new role, Reshma Rohida will help drive social media strategies for the existing client base and continue in her role as the Creative Design Lead at iVIPANAN. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](