Design principles have changed due to the mobile-first approach: Ashwini Deshpande; Chacha Chaudhary: Bringing back nostalgia to campaigns... and more

[-]( [Design principles have changed due to the mobile-first approach: Ashwini Deshpande]( Ashwini Deshpande from Elephant Design speaks about gender-oriented challenges seen by the workforce in the industry, the changing axioms of packaging and design in a mobile-first world, and more. [READ MORE]( [-]( [Chacha Chaudhary: Bringing back nostalgia to campaigns…]( Campaigns featuring the iconic Chacha Chaudhary pulls more engagement than a magnet and elevates brand awareness higher than mountains, here we scroll thorugh the adventures of Chacha Chaudhary that turned the character into a lovable mascot and bankable ambassador. a [READ MORE]( [-]( [K-Pop Social Media: Instagram gets a 7x BTS Boost]( With individual accounts on Instagram, BTS members are opening up avenues for seven individual brands, in addition to the band’s team power. a [READ MORE]( [-]( [YouTube acquires RightsFlow to improve copyright management]( YouTube aims to improve the efficiency of licensing music on the platform with expertise and technology from RightsFlow, and support management of music rights. a [READ MORE]( [-]( [Pinterest acquires Vochi to bring more video creation tools for creators]( The acquisition of Vochi by Pinterest is intended to democratizing tools for creators and enable more video content for consumption and let users watch, make and shop creator ideas. The financial agreements of the deal were not disclosed. a [READ MORE]( [-]( [Mentions of “Vaccinated” in bios in India grew by 40x: Tinder Year In Swipe 2021]( Year in Swipe by Tinder looks back at how the last 12 months unfolded on the app and onlne behavior and trends that surfaced during the pandemic. a [READ MORE]( [-]( [Indian ad spends to grow between 6-8% annually over the next 5 years: GroupM TYNY Report]( With 2021 coming to an end, GroupM Global TYNY report shares the year-end forecasts and key takeaways in advertising industry across media channels. a [READ MORE]( [-]( [Go Fish Entertainment bags the entertainment marketing mandate for Radico Khaitan]( Mumbai-based entertainment marketing agency Go Fish Entertainment bagged the entertainment marketing mandate for Radico Khaitan. The agency has been working with key brands from the Radico Khaitan portfolio. a [READ MORE]( [-]( [Prabhuji Pure Food appoints Digitale as their digital media buying partner]( Digitale will manage the overall digital strategy, integrated media planning and buying for user acquisition for the brand across all digital platforms to drive the brand story a [READ MORE]( [-]( [Lyxel&Flamingo bags social media mandate for AloFrut]( As per the mandate, Lyxel&Flamingo will be responsible for creative, strategic and social media marketing for Axiom Ayurveda’s AloFrut while helping it in brand recall, brand loyalty, and more. a [READ MORE]( [-]( [WPP acquires majority stake in creative studio, Made Thought]( WPP announced the acquisition of a majority stake in branding and design agency, Made Thought. Made Thought will be integrated into AKQA and will join forces with Universal Design Studio and Map Project Office to form The New Standard. a [READ MORE]( [-]( [RepIndia appoints Guru Mishra as Vice President, Media]( per the new role, Guru Mishra is set to bolster RepIndia’s Media Planning & Buying pipeline by delivering the most innovative solutions to clients across digital.]( Mumbai-based entertainment marketing agency Go Fish Entertainment bagged the entertainment marketing mandate for Radico Khaitan. The agency has been working with key brands from the Radico Khaitan portfolio. a [READ MORE]( [-]( [Ethinos appoints Deepak Koli as Paid Head]( In his new role, Deepak will steer the company’s Indian and global businesses and focus on improving existing digital marketing strategies. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](