Instead of doing influencer marketing in bursts we focused on sustained efforts helping build an engaged community: Nikhil Dhar, IndiGo; Instagram launches campaigns promoting online safety and more

[-]( [Instead of doing influencer marketing in bursts we focused on sustained efforts helping build an engaged community: Nikhil Dhar, IndiGo]( Nikhil Dhar – AVP Digital & Marketing, IndiGo sheds light on the brand’s influencer marketing initiative that helped flyers step out in a pandemic ridden world with details around influencer selection and measurement metrics. [READ MORE]( [-]( [Opinion: Digitizing the purchase funnel in favor of BFSI consumers]( While the last two years of the pandemic-driven digital embrace have transformed purchase behavior, it will take more than just digitization of consumer journeys and purchase funnel to integrate brands at the right stage in the ‘consumer funnel’ shares Jasneet Bachal, CMO, YES Bank a [READ MORE]( [-]( [Instagram launches campaigns promoting online safety]( Safe Stree and My Kanoon, the two campaigns by Instagram created in collaboration with Yuvaa, Pink Legal, We The Young, and Nyaaya aim to spread awareness about the safety features available on the platform. a [READ MORE]( [-]( [#LookUp: Vi’s Diwali campaign has an important message]( With its latest campaign for Diwali, Vi is urging users to #LookUp from their smartphones and enjoy the auspicious occasion with their near and dear ones through real conversations that make every moment count. a [READ MORE]( [-]( [Diwali Campaigns 2021 show the light at the end of the tunnel]( The long and dark tunnel seems to be nearing its end and the festival of lights represents hope and victory over the dark times; here are Diwali Campaigns 2021 synonymous with this atmosphere and render prosperity. a [READ MORE]( [-]( [Flipkart Seller Hub to launch ‘Incredible Sellers, Incredible Stories’ Season 2 ft. Richa Chadha]( Paying an ode to the zeal and resilient spirits of its seller community, Flipkart Seller Hub released the second season of ‘Incredible Sellers, Incredible Stories’ to be hosted by Richa Chadha. a [READ MORE]( [-]( [Pet Pictures for Trees: Add Yours sticker goes big with crowdfunding potential]( With over 4 million people using the Add Yours sticker on Instagram to post pictures of their pets to support tree plantation, the campaign has grown manifold. a [READ MORE]( [-]( [Clubhouse introduces Replays, attendee count & more]( Clubhouse releases a much-desired feature enabling creators to exhibit a recording of their room through Replays, along with more additions that complement the new update. a [READ MORE]( [-]( [Facebook rolls out new features for Groups & Admins]( Facebook is introducing new features to help admins strengthen group culture and manage and sustain their communities. It also has a new experience that brings together elements of Pages and Groups into one place, allowing admins to use an official voice with their communities. a [READ MORE]( [-]( [Instagram launches stickers & multi-author story for Diwali]( For Diwali, Instagram has announced the launch of three new stickers to encourage the community to connect with their friends and family. When people post Stories using stickers, these will also be visible to their followers in a Diwali special multi-author story. a [READ MORE]( [-]( [Priyanshi Shah rejoins FoxyMoron as Creative Director (West)]( In this role, Priyanshi Shah will be leading the creative operations for the agency’s clientele based out of the region and report to Dhruv Warrior, National Creative Director. a [READ MORE]( [-]( [OMD Worldwide appoints George Manas as CEO]( As per the new role, George Manas will lead on strategy, operations, and capabilities while handling significant clients for OMD Worldwide. a [READ MORE]( [-]( [Symon Hammacott joins VMLY&R as Chief Experience Officer, Asia]( As per the new role, Symon Hammacott will be responsible for driving the Customer Experience (CX) practice for the agency network in Asia while leading the development and implementation of business strategy across the region. a [READ MORE]( [-]( [Simpliwork Offices appoints Vidushi Jain as Vice President – Marketing and Brand]( As per the new role, Vidushi Jain will help Simpliwork Offices in building the category, developing and managing the full brand stack across owned, earned, and paid assets. a [READ MORE]( [-]( [SoCheers strengthens leadership team with two new hires]( In a bid to further strengthen its design team and business development team, SoCheers has appointed Jaideep Thackeray as the Creative Head of Design and Randal Gomes as the Head of Business Development. a [READ MORE]( [-]( [Shoppers Stop appoints Shwetal Basu as its Customer Care Associate & Chief of Marketing and Communication]( Shwetal Basu has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. a [READ MORE]( [-]( [MullenLowe Lintas Group forays into Content and Entertainment business under the Lintas C:EX brand]( The unit called Lintas C:EX Entertainment will create Content & IP that entertains and engages. It has ambitions to develop, create, produce and distribute distinct forms of curated and original content cutting across genres, languages and formats. a [READ MORE]( [-]( [WebEngage expands into Middle East and Africa Region]( Further to the development, the Sales and Customer Support teams are now based locally across GCC and Egypt. WebEngage looks to grow 3x and double the workforce by end 2022. a [READ MORE]( [-]( [Big Trunk Communications wins the SEO mandate for Aster Labs]( As per the mandate, Big Trunk Communications will be responsible to enhance the brands presence on digital platforms through strategic search engine optimization. a [READ MORE]( [-]( [Team Pumpkin bags the digital mandate for Wise Mama]( In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategising the digital activities, Social Media Management, Online Reputation Management, Search Engine Optimization and Performance Marketing responsibilities for Wise Mama. a [READ MORE]( [-]( [Viral Pitch bags influencer marketing mandate for Unocoin]( As per the mandate, Viral Pitch will help Unocoin in offering new-age influencer marketing services while helping to build greater engagement and reach for the brand. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](