Manjari Upadhye on Welspun Flooring’s marketing blueprint as they enter the B2C segment; vivo tugs at heartstrings with its Joy of Homecoming campaign this Diwali and more

[-]( [Manjari Upadhye on Welspun Flooring’s marketing blueprint as they enter the B2C segment]( Social Samosa speaks with Manjari Upadhye from Welspun Flooring to understand the trends in the flooring sector during the festive season with emphasis on the brand’s marketing blueprint. [READ MORE]( [-]( [vivo tugs at heartstrings with its Joy of Homecoming campaign this Diwali]( Conceptualized by Dentsu Impact, vivo releases a heart-warming Diwali campaign to remind people about the joy of togetherness experienced in celebrating this festival of lights with loved ones. a [READ MORE]( [-]( [52% of users on Twitter will resort to online shopping during Diwali: Report]( The recent study of conversations in India by Twitter revealed what consumers are looking for this Diwali and how brands can join the celebrations. a [READ MORE]( [-]( [Consumer Durables & Automobiles the top two industries that use MarTech: Mirum India MarTech Report 2021]( IIn collaboration with Salesforce and WPP, the Mirum India MarTech Report 2021 attempts to identify the trends and opportunities that are driving MarTech growth across industries in India. a [READ MORE]( [-]( [Case Study: How Aditya Birla Health Insurance created brand salience in health sector on World Heart Day]( On World Heart Day, Aditya Birla Health Insurance focussed on creating brand awareness around health and fitness, along with building brand salience in the health insurance category through a mix of social media outreach and content marketing. a [READ MORE]( [-]( [Brand creatives play on Facebook’s new name ‘Meta’]( Facebook has transformed from a social network to a social technology company called Meta and the news became a topical conversation that brand creatives are participating in through wordplay. a [READ MORE]( [-]( [Goodknight ropes in Kareena Kapoor Khan to create awareness around mosquito-borne diseases]( The campaign features Goodknight Gold Flash, the liquid vapouriser that protects against mosquitoes, hidden in the corners of homes, threatening the health of families. a [READ MORE]( [-]( [Facebook company renames itself to ‘Meta’]( Facebook is no longer a social network and it has now transformed into a social technology company called Meta that will build metaverse, a virtual reality world that blends online social experiences with immersive experiences. a [READ MORE]( [-]( [Twitter rolls out the first iteration of Spaces Recording]( With this rollout, Spaces Recording will initially be available to a limited number of Twitter Spaces Hosts on iOS (and all listeners on iOS and Android), and within a few weeks expand to everyone else. a [READ MORE]( [-]( [Tarun Katial announces EVE World – a platform focused on women-centric content]( Built on the pillars of empowerment, young girls and women of all ages can create and consume content, share opinions and thoughts, engage and build connections in a responsible virtual environment through EVE launched by Tarun Katial. a [READ MORE]( [-]( [Shikha Gupta joins slice as its Creative Head]( In her previous role as the Creative Director at Swiggy, Shikha Gupta helped the team to scale up and delivered some notable creative campaigns for the brand. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](