Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’; Panasonic takes the humor route for their Miraie-enabled Washing Machines campaign and more

[-]( [Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’]( Not just a music player, but an emotion – that’s how Saregama Carvaan ads described it and they did it well. As we usher into the season of gifting, we visit the Saregama Carvaan advertising journey that aimed at making it the go to gift in India. [READ MORE]( [-]( [Panasonic takes the humor route for their Miraie-enabled Washing Machines campaign]( Panasonic releases a campaign for their smart washing machines powered by Miraie, intending to solve the laundry woes of its consumers through automated and AI powered features created for easy living. a [READ MORE]( [-]( [Opinion: Gated community apps bringing to life the OG social network]( With the propensity to venture out to discover new products and services on the decline, community apps provide brands with an excellent way to engage meaningfully, writes Anish Anthony. a [READ MORE]( [-]( [25% of male users in India follow gaming influencers: Report]( YouGov’s International Gaming Report 2021 on the global gaming influencer landscape, sizes the gaming influencer global fanbase across 17 international markets and reveals where these influencer followers sit within the global influencer sector as a whole. a [READ MORE]( [-]( [[Case Study] How XYXXCrew leveraged influencers on Halloween to break the taboo around Underwears]( The Case Study on the XYXXCrew brand highlights the struggles men face when it comes to underwear through the voice of influencers. a [READ MORE]( [-]( [All Instagram users can now share links on Stories]( Instagram has announced the expansion of the ability to add links in Stories to all accounts, enabling access to link sharing to businesses, and creators of all sizes and not just the ones who meet the threshold of follower count. a [READ MORE]( [-]( [MRC accredits Pinterest for two key metrics]( The Media Rating Council (MRC), an independent non-profit organization that sets standards for digital advertising, has accredited Pinterest for two key metrics: display Pin impressions and display Pin clicks. a [READ MORE]( [-]( [WolfzHowl onboards Maulik Kalamthekar as the Lead of Consumer Engagement Strategy]( In his previous brief stint at The Glitch, Maulik Kalamthekar was the Group Head of Strategy for the WPP agency’s content division – Flux. a [READ MORE]( [-]( [Onsurity appoints Samar Kagalwalla as Head of Marketing]( As per the new role, Samar Kagalwalla will be responsible for strengthening brands communication in the healthcare space through relevant strategies and more for Onsurity. a [READ MORE]( [-]( [Social Panga wins integrated digital marketing mandate for UrbanKisaan]( As part of the mandate, Social Panga will be handling Creative Communication & Social Media Management for UrbanKisaan. a [READ MORE]( [-]( [L&K Saatchi & Saatchi wins the integrated creative mandate for Jindal Steel and Power]( L&K Saatchi & Saatchi will be managing Jindal Steel & Power Ltd’s flagship TMT Rebar and cement brand Jindal Panther. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](