Anjali Krishnan on the role of generosity in the Mondelez India Festive Marketing Blueprint 2021; Opinion: Brands pivot innovatively to meet the needs of health-conscious post-pandemic consumer and mo

[-]( [Anjali Krishnan on the role of generosity in the Mondelez India Festive Marketing Blueprint 2021]( Garnering a brand recall like no other, Cadbury’s festive campaigns have been on top of everyone’s favorite list. With inputs from Anjali Krishnan, we decode the Mondelez International festive marketing strategy for 2021, understanding the core theme of their marketing strategy. [READ MORE]( [-]( [Opinion: Brands pivot innovatively to meet the needs of health-conscious post-pandemic consumer]( Asheesh Kumar Sharma, Vice President Marketing at Agro Tech Foods Limited speaks about the post-pandemic consumer who is not only more health-conscious but also choice-driven and how brands evolve to level with these consumers. a [READ MORE]( [-]( [Case Study: How Cosplaygenie banked on Halloween to create awareness around cosplay in India]( In a bid to promote cosplay in India, Cosplaygenie launched a month-long Halloween campaign spanning social media platforms to create awareness & engagement amongst fans. a [READ MORE]( [-]( [Burger King Campaigns bringing the Halloween spirit to life]( Burger King did more than carving pumpkins and lighting bonfires – they brought back the dead, turned outlets into haunted attractions, and drowned their campaigns into the Halloween phantom. a [READ MORE]( [-]( [Vi was the buzziest brand in Phase I of IPL 2021: Wavemaker India MESH Report]( The Wavemaker India MESH IPL 2021 report highlights the key trends of IPL 2021, for both, phase I & phase II. According to the report, the social chatter around the tournament grew by 33% over last year and crossed 80+million mentions this season. a [READ MORE]( [-]( [Key Takeaways from Facebook Q3 2021 Report]( The Facebook Q3 2021 Report highlights active usage of apps owned by Facebook, the network’s standing in terms of revenue generated, and the announcement of a structural change with reporting earnings. a [READ MORE]( [-]( [Instagram launches new branded content features]( Instagram has announced some major updates for branded content on the platform along with the addition of branded Reels and an update on the affiliate program. a [READ MORE]( [-]( [Users can now subscribe to newsletters from Tweets in their Twitter timeline]( Users with their email address linked to their Twitter account do not need to confirm their subscription and directly subscribe to newsletters with one click. a [READ MORE]( [-]( [Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head]( As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector. a [READ MORE]( [-]( [Teen Bandar wins digital creative mandate of Razorpay]( As per the mandate, Teen Bandar will be responsible for curating an all-encompassing content strategy to strengthen brand position and engagement across digital touchpoints for Razorpay. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](