Decoding Festive Marketing Playbook for Brands; Being genuine & authentic is key for sustainable long term success: Ashish Mishra, ACKO and more

[-]( [Decoding Festive Marketing Playbook for Brands]( Brand custodians from various industries illustrate the strategies devised for the festive season and the reshaped consumption patterns that alter the festive marketing playbook for brands. [READ MORE]( [-]( [Being genuine & authentic is key for sustainable long term success: Ashish Mishra, ACKO]( In conversation with Social Samosa, Ashish Mishra from ACKO India sheds light on the relevance of genuity, authenticity, and nuances of putting local content for the target audience in 2021 and the days ahead. a [READ MORE]( [-]( [Case Study: How Streax’s influencer activation for SRK-starrer campaign reached 36mn consumers]( As a part of the campaign, Streax partnered with television personalities, Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar to get audiences grooving to the campaign song originally performed by SRK. a [READ MORE]( [-]( [#SS40Under40: A look at the Jury Panel]( As Social Samosa gears up to present the third edition of #SS40Under40, here’s a look at the acclaimed jury panel that will help us in this endeavor. a [READ MORE]( [-]( [Facebook to rebrand with a new name: Reports]( Mark Zuckerberg is planning to change the name of the parent company – Facebook and is slated to announce the rebranding with a new name at the company’s annual conference on 28th October, acording to media reports. a [READ MORE]( [-]( [Twitter introduces #TwitterPrism to foster inclusive advertising]( Twitter Prism helps advertisers develop more inclusive marketing strategies and channel media dollars into diverse and historically excluded communities. a [READ MORE]( [-]( [Sidharth Rao to take direct charge of dentsu Webchutney from January 2022]( Sidharth Rao, founder of dentsu Webchutney, will front the agency’s leadership team. Gautam and PG Aditiya move on; slated to launch their own venture next year. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](