Unboxing Celebrations: Festive Insights, Trends & Ideas for e-commerce Brands; How not to spoil the festivities ft. The Glitch & VMLY&R and more

[-]( [Unboxing Celebrations: Festive Insights, Trends & Ideas for e-commerce Brands]( The Logicserve team shares strategic insights, trends, ideas and most importantly action-plans to woo customers during this festive season. [READ MORE]( [-]( [How not to spoil the festivities ft. The Glitch & VMLY&R]( With a cluttered market during the festive season, Prashant Kohli, The Glitch and Payal Vaidya, VMLY&R take us through the ‘How-tos’ of crafting communication that standout and bring real-time value for consumers amidst festive marketing campaigns. a [READ MORE]( [-]( [Marketing confectionaries: Mansi Datta & Ritesh Sud spill the candy…]( Ritesh Sud from Perfetti Van Melle in conversation with Mansi Datta from Wavemaker offers insights on marketing in the impulse category in a price-sensitive environment. a [READ MORE]( [-]( [Opinion: How to drive sales through social media marketing during the festive season]( Arvind Nair, Mirum India shares tips and tricks for brands and agencies to drive leads, sales, and commerce through social media marketing, enabling them to be a part of the consumers’ shopping list. a [READ MORE]( [-]( [FabIndia pulls down festive ad after social backlash over usage of ‘Jashn-e-Riwaaz’]( The latest brand to face undefined backlash over religious sentiments is FabIndia owing to its advertisement titled ‘Jashn-e-Riwaaz’ wherein it was accused of defacing the Hindu festival. a [READ MORE]( [-]( [Amazon brings back #DeliverThanks campaign for festive marketing communication]( Conceptualized and produced by Organic by MSL, the second leg of #DeliverThanks campaign encourages customers to get creative and paste a ‘Thank You’ note or poster at their doorsteps for delivery vendors. a [READ MORE]( [-]( [Snickers India’s new #GrabASnickers campaign commences on a hilarious note]( With the #GrabASnickers campaign, Snickers India takes an integrated marketing approach, showcasing a father-daughter duo, featuring Vinay Pathak and urges people to grab a Snickers bar to drive off their hunger woes. a [READ MORE]( [-]( [Tinder introduces the new Explore feature in India]( With Explore, Tinder users will have more control over who they meet by giving them the option to navigate through profiles arranged by interest. a [READ MORE]( [-]( [Rubeena Singh joins Josh as Country Manager]( Before joining the short video app, Josh, Rubeena Singh was the CEO at iProspect India from Dentsu Aegis Group for the last 4+ years. a [READ MORE]( [-]( [R K SWAMY HANSA appoints Rajeev Newar as Group CFO]( At R K SWAMY HANSA, Rajeev Newar will work in close partnership with the leaders in every operation to bring about efficiencies in the Finance function at each company level and the aggregate level. a [READ MORE]( [-]( [Grapes Digital bags digital & PR mandate for Suraasa]( Grapes Digital has won the digital AOR and Communication (PR) mandate for ed-tech start-up Suraasa, following a pitch process, and will service the account from its New Delhi office. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](