Inclusivity is at core of brand purpose & going vernacular is the natural extension: Dilen Gandhi, Durex India; Case Study: How Dairy Milk Silk created a personalized experiential audio experience on

[-]( [Inclusivity is at core of brand purpose & going vernacular is the natural extension: Dilen Gandhi, Durex India]( Dilen Gandhi from Reckitt India speaks to Social Samosa about Durex India’s latest ‘Made for India’ innovation and campaign, the brand’s plans of expanding its vernacular marketing footprint, and the relevance of moment marketing. [READ MORE]( [-]( [Case Study: How Dairy Milk Silk created a personalized experiential audio experience on Spotify]( The #CaseStudy explores how Spotify and Dairy Milk Silk recreated the magic of mixtapes with personalised playlists that had a hidden message of love, creating an experiential audio experience as a means to reach-out to the consumers during the pandemic. a [READ MORE]( [-]( [Helmet Marketing Strategy: Making condoms accessible on screen & in the real world…]( To spread awareness around the stigma associated with purchasing condoms through social media and in the real world, the Helmet Marketing strategy took a 360-degree approach to create buzz around Zee5’s latest release. a [READ MORE]( [-]( [Olympic Gold medalist Neeraj Chopra joins Jim Sarbh in the new CRED campaign]( As IPL returned for its second innings, CRED released a new ad film featuring Jim Sarbh and Neeraj Chopra. Written by EarlyMan Film, the CRED ad marks Chopra’s debut in advertisements. a [READ MORE]( [-]( [LinkedIn brand campaign encourages professionals to #FindTheBalance]( The new brand campaign in India by LinkedIn, #FindTheBalance is themed around the honest realities of working from home and the struggle of finding work-life balance amid the pandemic. a [READ MORE]( [-]( [Facebook expands Climate Science Center with new features]( Facebook has revamped the Climate Science Center and expanded it to more geographies, along with launching more features and initiatives to distribute climate-related information amongst Facebook users. a [READ MORE]( [-]( [Snapchat to launch multi-player social deception game]( In partnership with Zynga, a social game developer and video game services company, Snapchat is launching Revamp, a multiplayer social game exclusively on the platform. a [READ MORE]( [-]( [Dentsu India elevates Rahul Vengalil to Managing Partner, Isobar]( Rahul Vengalil will report to Heeru Dingra, Chief Executive Officer (CEO), Isobar India group, and will be responsible for building the business with creativity & experience as the key focus for future growth. a [READ MORE]( [-]( [Facebook India ropes in Rajiv Agarwal as Head of Public Policy]( Rajiv Agarwal is a former IAS, he joins Facebook India ad the Director of Public Policy. Agarwal will manage policy development, data protection, privacy, and internet governance for the social media giant. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](