Lingerie, Choices & Music: A marketing tactic that helps brands connect with bra wearers; Saina Nehwal joins hands with Sofit to reveal her fit & fab mantra and more

[-]( [Lingerie, Choices & Music: A marketing tactic that helps brands connect with bra wearers]( Taking the lyrical poetry route seems to be a popular choice among lingerie brands, we take a look at this tactic as a marketing strategy and how it works for lingerie brands. [READ MORE]( [-]( [Saina Nehwal joins hands with Sofit to reveal her fit & fab mantra]( In the Sofit campaign video, Saina Nehwal talks about having the right balance and how plant-based Sofit comes with many added benefits and is delicious too. a [READ MORE]( [-]( [[Event] Going Deep and Wide: How to reach Bharat’s New Internet Users]( The virtual panel discussion featuring brands such as Sharechat, Clovia, and Bewakoof.com will discuss the post-pandemic customer who is no longer restricted to metro cities. a [READ MORE]( [-]( [Opinion: The Science of meme-o-logy]( In meme marketing, context is what makes you click and content is what makes you stick, writes Raghav Bagai, Sociwowash, sharing how this form of content is now one of the fastest mediums of communication. a [READ MORE]( [-]( [Cristiano Ronaldo: The Most Marketable Athlete]( The male world record holder of most goals scored in international soccer matches, winner of 5 Ballon d’Or, and 4 Golden Shoes, who also effectively uses his social presence for endorsements and owned brands – presenting the the world’s most marketable athlete – Cristiano Ronaldo. a [READ MORE]( [-]( [#BrandSaga: Cadbury Dairy Milk: Giving us reasons to buy chocolates one ad at a time….]( Melting our hearts for 70 years now is the epic saga called the Cadbury Dairy Milk advertising journey that reinvented itself at every stage and spread happiness. a [READ MORE]( [-]( [Ogilvy brings back the iconic dancing girl ad with a gender-balanced perspective]( In the 2021 version of ‘Asli Swad Zindagi Ka‘ campaign, the Cadbury Cricket ad shows the girls’ cricket team player hitting a century and her boyfriend jumps on the field to dance and celebrate her smashing performance, taking a gender-balanced approach, in line with the times. a [READ MORE]( [-]( [Anheuser-Busch campaign urges consumers to steer clear of drunk driving]( The campaign by Anheuser-Busch aims to address the increased number of drunk driving fatalities and injury cases, in association with MADD and Uber to make a collective push. a [READ MORE]( [-]( [Niantic launches campaign for #PokemonGO5YearAnniversary; reveals India plans]( Launched in 2016, Pokémon GO became a phenomenon owing to its novel gameplay, lovable characters, and the facets of exploration, mobility, and community built-in. Niantic also shares its bullish plans for Indian market. a [READ MORE]( [-]( [Powering ropes in influencers to market its creator community – HP Creator’s Garage]( HP’s new short film featuring DIVINE is dedicated to young creators, who are defying conventional professional paths and exploring a whole new realm of career choices. The campaign is aimed at directing creators towards their community, HP Creator’s Garage. a [READ MORE]( [-]( [Facebook introduces new tools across its family of apps for businesses]( As online shopping amplifies on social media platforms, Facebook launched new tools to streamline business communications and simplified experiences across Facebook, Instagram, WhatsApp, and Messenger. a [READ MORE]( [-]( [Umang Puri rejoins FoxyMoron as Creative Director, North]( In this role, Umang Puri will be leading the creative operations for the agency’s North clientele and work with agencies across the Zoo Media network. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](