[-]( [Flipkart Seller Hub releases campaign targeting potential sellers across India]( With its latest campaign, âBachon Ka Khel Haiâ, Flipkart Seller Hub released a series of three brand films to highlight platform features that make online businesses seamless, targeting potential sellers across the country. [READ MORE]( [-]( [PhonePe creates intrigue with a cryptic equation for its anniversary campaign]( As PhonePe turned 5, the platform created chatter and excitement by posting a mathematical equation on Twitter to decipher a coded, hidden message for the brands and the users. a
[READ MORE]( [-]( [Pepsi releases campaign for Money Heist finale in official partnership with Netflix]( Ahead of the premiere of Part 1 of the series finale of Money Heist on Netflix, Pepsi unveiled a limited edition set of golden cans inspired by the series through a digital video campaign a
[READ MORE]( [-]( [KFC ropes in The Great Khali for new Double Down Burger campaign]( KFC rolled out the campaign in phases â in the first phase The Great Khali was seen trying on new hobbies, creating intrigue, while the second phased revealed the KFC Double Down burger being the reason behind Khaliâs new-found interests. a
[READ MORE]( [-]( [Raymond advocates the âJoy of Givingâ through latest initiative]( In collaboration with âGoonjâ, Raymond released its âLook Good, Do Goodâ initiative to help donate garments to those in need through both online and offline mediums, across India. a
[READ MORE]( [-]( [NiyoXâs money anthem #SmartChuNiyo ft. Benny Dayal sends across a lyrical message]( In a bid to simplify decisions around spending, and investing, the NiyoX campaign attempts to demystify financial planning for millennials through its latest anthem featuring Benny Dayal. a
[READ MORE]( [-]( [âOpen Your Snapchatâ campaign comes to India with a localized CTA]( âOpen Your Snapchatâ features a range of popular Indian phrases & daily lingo which translate into quirky, immersive lens experiences for Snapchatters. a
[READ MORE]( [-]( [LEAD highlights an #OutOfSyllabus phase for schools this Teacherâs Day]( Conceptualized by TBWA\India, LEADâs campaign highlights the #OutOfSyllabus phase for the Indian education system, ripe with challenges owing to the pandemic and salutes the resilient spirit of the school owners who upheld the ecosystem, this Teacherâs Day. a
[READ MORE]( [-]( [Advertising has a circle of life moment as delivery apps redefine celebrity endorsements]( Ripples and buzz created by CRED with their star studded ads, seem to have caused a change in the winds for delivery apps on social media as they too take a celebrity heavy approach, amidst all the advocacy for influencer and moment marketing, this form of celebrity endorsements come across as an unanticipated change. a
[READ MORE]( [-]( [Role Of Maharashtra In Biscuits Category: How Parle Marie went hyperlocal with its Marathi campaign]( Parle Marie rolled out a hyperlocal Marathi campaign for the Maharashtra Market as a part of its Jithe Story Tithe Parle Marie regional marketing strategy. How the brandâs hyperlocal strategy came about? We find out⦠a
[READ MORE]( [-]( [Malkist Social Media Strategy: A focus on new flavours in the cluttered biscuit market]( Achyut Kasireddy sheds light on how the brand is using social media to drive consumers to sample the product, while creating affinity for their flavours which is a major USP of the brand in the cluttered biscuits market. a
[READ MORE]( [-]( [Brand Saga: Kerala Tourism, a testimony to the power of storytelling in the digital world]( The concluding part of the Kerala Tourism advertising journey explores how stories from the state down south, keep us on the edge of our seats every time a new campaign hits the floor. a
[READ MORE]( [-]( [Marketing A Heist: The Netflix wayâ¦]( As Money Heist, Season 5 releases, we take a look at its marketing strategy that commenced with the âJoin The Resistanceâ tagline back in 2017. A look at the marquee marketing tactics in place before one of the biggest releases of the season for Netflix⦠a
[READ MORE]( [-]( [Grofers CEO responds to social media flak on 10-minute delivery service]( Albinder Dhindsa of Grofers explains the mechanism set and logistics involved to fulfil the 10-minute delivery promise, explaining the process of his offering after concerns such as rider safety and it being an âunrealistic claimâ surfaced. a
[READ MORE]( [-]( [Brands celebrate Janmashtami 2021 via witty creatives]( From Money Heist to our childhood antics to celebrating Indian atheletesâ performance at Paralympics, brands across social media platforms have created topical spots, celebrating Janmashtami 2021. a
[READ MORE]( [-]( [Paralympics campaigns that inspired generations through stories of perseverance of challenged athletes]( Emotional elevation that encourages us to overcome the psychology of giving in to defeat and factual journeys that can jostle fictional narratives, here are a few Paralympics Campaigns that have stimulated athletes year after year. a
[READ MORE]( [-]( [Throwback: A look at campaigns that bow to virtual teachers during difficult times]( Teachers â Day campaigns have been an integral part of the brand communication over the last few years and moreso during the pandemic. Hereâs a look at campaigns that thanked teachers for their hard work during some of the most difficult times⦠a
[READ MORE]( [-]( [Brands creatives takeover the Money Heist moment]( Fans across the realm have been engaging with the release of Money Heist Season 5, here are few brand creatives leveraging the social media mania. a
[READ MORE]( [-]( [Amazon Prime reimagines Rapunzel in the latest global campaign]( With the campaign, Amazon Prime aims to boast modern solutions by revisiting classic story of Rapunzel connecting it with their brand ideology of âPrime Changes Everything.â a
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