Malkist Social Media Strategy: A focus on new flavours in the cluttered biscuit market; PhonePe creates intrigue with a cryptic equation for its anniversary campaign and more

[-]( [Malkist Social Media Strategy: A focus on new flavours in the cluttered biscuit market]( Achyut Kasireddy sheds light on how the brand is using social media to drive consumers to sample the product, while creating affinity for their flavours which is a major USP of the brand in the cluttered biscuits market. [READ MORE]( [-]( [PhonePe creates intrigue with a cryptic equation for its anniversary campaign]( As PhonePe turned 5, the platform created chatter and excitement by posting a mathematical equation on Twitter to decipher a coded, hidden message for the brands and the users. a [READ MORE]( [-]( [Throwback: A look at campaigns that bow to virtual teachers during difficult times]( Teachers ‘ Day campaigns have been an integral part of the brand communication over the last few years and moreso during the pandemic. Here’s a look at campaigns that thanked teachers for their hard work during some of the most difficult times… a [READ MORE]( [-]( [Pepsi releases campaign for Money Heist finale in official partnership with Netflix]( Ahead of the premiere of Part 1 of the series finale of Money Heist on Netflix, Pepsi unveiled a limited edition set of golden cans inspired by the series through a digital video campaign a [READ MORE]( [-]( [LinkedIn announces it is discarding Stories]( The current Stories experience will be unavailable by the end of September and LinkedIn will be launching a new video experience that aims to be more conversational. a [READ MORE]( [-]( [Clubhouse is now enhanced with spatial audio]( Spatial audio is the latest technology to be adopted by and that enhances Clubhouse. The listening experience will now be amplified and users will hear the people around in 3D. a [READ MORE]( [-]( [Lowe Lintas appoints Kedar Teny as CEO]( As CEO at Lowe Lintas, Kedar will spearhead transformation and widen the agency’s sphere of impact through Hyperbundled solutions to clients and brand owners. a [READ MORE]( [-]( [Havas Group India appoints Pritha Dasgupta as Chief Marketing Officer]( In her new role, Pritha Dasgupta will be driving the marketing and communications function of the Havas Group and all the network companies and will be working closely with the senior leadership team in India and the global marketing and communications team. a [READ MORE]( [-]( [Zirca Digital Solutions appoints Tarun Abhichandani as Head of Products and Solutions]( Tarun Abhichandani will be responsible for bringing the company’s product-centric development and services to the forefront and work with the board to lead new business agenda in India and global markets. a [READ MORE]( [-]( [Offbeet Media Group acquires 101India]( Offbeet Media will vision to create content that resonates with urban and grassroots India, the group aims to widen its services and expand its portfolio to grow 10X in the next two years. a [READ MORE]( [-]( [Armes Maini onboards Ants Digital as creative and digital marketing agency]( Armes Maini has onboarded ANTS Digital to strategize its digital initiatives, creatives and enhance its presence across all social platforms. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](