How The Indian Ethnic Co. is using Reels to make sarees alluring for the youth; Paralympics Campaigns play up the capabilities of passion & perseverance and more

[-]( [How The Indian Ethnic Co. is using Reels to make sarees alluring for the youth]( Lekhinee Desai talks to Social Samosa about the growth experienced by The Indian Ethnic Co. when they started leveraging Reels featuring women dancing in their new collection of sarees. [READ MORE]( [-]( [Paralympics Campaigns play up the capabilities of passion & perseverance]( With the unraveling of Tokyo 2020 Paralympics, a line-up of campaigns unfold, tapping concepts around Sports for athletes with an impairment, set on the foreground of how athletes may be limited by movement or senses, but not by perseverance and passion. a [READ MORE]( [-]( [Onam Campaigns 2021 celebrate the spectrum of festive spirit]( The celebration in Madurai temples, the array of tourist events, the joyful spread of activites such as cultural programs, sports competitions, and dance events, maybe restricted but the festive spirit is not contained; here’s remarking the prosperous harvest with Onam Campaigns 2021. a [READ MORE]( [-]( [Dubai Tourism releases global campaign ft. Jessica Alba & Zac Efron]( The campaign by Dubai Tourism is based on the pop culture appeal of romcoms; starring Zac Efron and Jessica Alba, the tale threads the narrative around two identical suitcases that end up with the wrong owners. a [READ MORE]( [-]( [Instagram is discarding Swipe-Up Links for Stories]( Swipe-Up Links are being replaced with Link Stickers from August 30, and going forward Stickers will be the only way to add links to Stories on Instagram. a [READ MORE]( [-]( [YouTube announces security update for YPP Creators]( Starting November 1, all creators who are a part of the YouTube Partner Program (YPP) will be obligated to enable two-step verification to access Studio. a [READ MORE]( [-]( [McDonald’s appoints Tariq Hassan as U.S CMO; promotes Morgan Flatley]( Morgan Flatley, to become global chief marketing officer at McDonald’s, beginning November 1, 2021. a [READ MORE]( [-]( [Nidhi Bubna to join Entropy digital as COO]( Nidhi Bubna will resume her role as the Chief Operative Officer at Entropy Digital from September 2021 onwards. a [READ MORE]( [-]( [hBits appoints Jeslin George as Senior Vice President Digital Marketing]( Jeslin comes with over two decades of experience and has worked with brands like the Times group, HSBC, and Shapoorji Pallonji Group. a [READ MORE]( [-]( [Rahul Vaidya Joins Rediffusion as the Business lead in Mumbai]( Rahul is an experiential marketing and communication expert, with over 20 years in the A & M industry. a [READ MORE]( [-]( [Social Panga expands footprint in Mumbai]( In the Mumbai team, Social Panga elevated Jitto George as the Associate VP for Growth & Strategy. George has worked with brands like Dell, Asian Paints, and Kolkata Knight Riders in the past. a [READ MORE]( [-]( [The Script Room bags creative mandate for HomeLane’s upcoming campaign with MS Dhoni]( HomeLane plans to invest significantly in marketing as it expands its footprint over the next year. The company recently announced its strategic partnership and upcoming campaign with MS Dhoni. a [READ MORE]( [-]( [SheRox awards digital mandate to Tyche Media]( As part of the mandate, the agency will be responsible for managing and enhancing SheRox’s digital properties, which include website, social media platforms along with building the SheRox Community. a [READ MORE]( [-]( [Branding Edge bags marketing duties of BP Wealth and Stoxbox]( As part of the mandate, Branding Edge will be responsible to strengthen and enhance the brand’s position of BP Wealth and support the brand to reach out to the right audience for the Retail master product Stoxbox. a [READ MORE]( [-]( [Agency feature: Hash ‘N’ Tag Media]( Hash ‘N’ Tag Media is a strategy-led integrated creative agency. Established in 2019, we offer a wide range of advertising and marketing solutions. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](