Samosa Talks: How Branded Content on Instagram moves business outcomes; Classmate takes the AI route to create an engaging Independence Day campaign and more

[-]( [Samosa Talks: How Branded Content on Instagram moves business outcomes]( Ignorable ads, decreased attention span, reduced tolerance levels for promotional material, branded content is known to solve these problems, but an overabundance of content brings a different set of challenges. Here we resolve this concern and explain how this marketing method can drive productive results for businesses on Instagram. [READ MORE]( [-]( [Classmate takes the AI route to create an engaging Independence Day campaign]( Classmate, an Indian notebook brand, ties its ethos of nurturing education to encourage learning with an engaging AI campaign. a [READ MORE]( [-]( [Amazon showcases heartwarming sibling bond with latest Rakshabandhan campaign]( With its latest campaign, Amazon India aims to spread joy, positivity, and love among the people celebrating the festival, taking their proposition of #DeliverTheLove ahead, this Rakshabandhan. a [READ MORE]( [-]( [Barclays celebrates 20 years of Premier League sponsorship with new campaign]( With real-life snippets and documentary-style interview footage of Reece and Lauren James, professional football players, and siblings, Barclays celebrates 20 years of sponsoring Premier League, through the siblings’ love for football, in the new campaign. a [READ MORE]( [-]( [Snapchat introduces a new feature ‘Snapchat Trends’]( With Snapchat Trends brand analysts, copywriters, and marketers can gain audience insights that’ll help them reach their target group with better efficiency and ease. Snapchat Trends will be the voice of trending activities happening at the platform. a [READ MORE]( [-]( [Pinterest introduces hair pattern search for inclusive beauty results]( Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns. a [READ MORE]( [-]( [Vinod Thadani joins Dentsu International as DGO, Media – India & CEO, iProspect India]( Vinod Thadani will report to Divya Karani, CEO of Media South Asia. He comes from Mindshare Worldwide where he functioned in the capacity of Chief Digital Officer, Mindshare, South Asia. a [READ MORE]( [-]( [Pacific Tagore Garden assigns digital & print mandate to RepIndia]( With this launch, Havas Media Group aims to further prepare businesses for the future by optimising and allowing for stronger insights, tighter targeting, and a more consistent customer journey. a [READ MORE]( [-]( [Agency Feature: Digital Kong]( Digital Kong provides a 360-degree approach to marketing. The team’s expertise ranges from hospitality, e-commerce, consumer tech, entertainment, travel, and lifestyle. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](