Decoding PV Sindhu Moment Marketing Debacle: Is it fair to use celebrity image to drive brand mileage? Experts Opine; Opinion: Understanding the changing consumer of the post-pandemic world and more

[-]( [Decoding PV Sindhu Moment Marketing Debacle: Is it fair to use celebrity image to drive brand mileage? Experts Opine]( With the PV Sindhu Moment Marketing gone awry for some brands, we speak with a cross-section of industry experts to understand how can the phenomenon of ‘Moment Marketing’ be balanced out to avoid such issues while maintaining the authenticity in the future. [READ MORE]( [-]( [Opinion: Understanding the changing consumer of the post-pandemic world]( Nandini Bhupat of Ikokas Digital Technologies shares how many businesses have shifted away from action-oriented marketing towards a more empathetic approach keeping in mind the consumer of today. a [READ MORE]( [-]( [Crypto exchange, CoinDCX comes on board as Title Sponsor for the T20 series]( With CoinDCX as the Title sponsor for the T20 series between India and Srilanka, the brand aims to garner maximum visibility while boosting awareness around cryptocurrency and elevating the brand amongst the young audience in India. a [READ MORE]( [-]( [Dubai Tourism invites travellers to create their own cinematic experience in latest campaign]( Filmed by Directors Guild award-winning director Craig Gillespie, the Spy Action inspired campaign features a series of six short trailer films across different genres, with each one taking viewers on a captivating journey across the city. a [READ MORE]( [-]( [YouTube launches website with resources for creators]( All creators whether they’re just starting out or have been with the platform for a while, can access a hub of resources through the new website by YouTube. a [READ MORE]( [-]( [Facebook redesigns Settings Page to improve user experience]( All previous Settings are still available, the design and layout has been revamped by Facebook to make it easier for users to locate relevant options easily. a [READ MORE]( [-]( [After layoffs last year, BBH USA moves to growth mode by integrating resources]( Indulging in a move that can be seen as a way to stabilise things in the aftermath of the pandemic, BBH is unifying and strengthening its USA presence. a [READ MORE]( [-]( [Team Pumpkin bags social media mandate for Swades Foundation]( As per the mandate, Team Pumpkin will be involved with all the planning and execution of social media activities for Swades Foundation. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](