Whiskas Marketing Strategy: Ganesh Ramani on shifting the context from cat superstition to cat curiosity; Case Study: How Netflix created 80% higher brand affinity through audio marketing on Spotify a

[-]( [Whiskas Marketing Strategy: Ganesh Ramani on shifting the context from cat superstition to cat curiosity]( Ganesh Ramani from Mars Petcare takes us through the Whiskas India Marketing Strategy, sharing how they market a cat product in a country where innumerable stereotypes and susperstitions are attached to an innocent feline. [READ MORE]( [-]( [Case Study: How Netflix created 80% higher brand affinity through audio marketing on Spotify]( The case study explores how Netflix leveraged audio marketing to engage with existing consumers and acquire new viewers, through interactive formats on Spotify. a [READ MORE]( [-]( [WhatsApp launches a new brand campaign that celebrates our everyday moments]( #MessagePrivately marketing campaign series targets the Indian audience with heartwarming stories that highlight Whatsapp’s commitment of privacy to its users. The campaign will live across all social media platforms, TV, OOH and radio. a [READ MORE]( [-]( [Breastfeeding awareness campaigns that advocate support & love for lactating mothers]( Warm storyline, gratitude for our moms, and hitches involved, brands over the years have carefully curated campaigns that break the silence around breastfeeding. Here’s a look at some Breastfeeding awareness campaigns… a [READ MORE]( [-]( [Zoom reaches 85 Mn USD settlement over user privacy, ‘Zoombombing’]( Zoom Video Communications Inc agreed to pay $85 million and bolster its security practices to settle a lawsuit claiming it violated users’ privacy rights by sharing personal data with Facebook, Google and LinkedIn and letting hackers disrupt Zoom meetings in a practice called Zoombombing. a [READ MORE]( [-]( [Fleets is going away: Do you have any reasons to miss it though?]( Your answer is likely to be no — even Twitter knows Fleets were not a hit — here’s a recap of the feature’s life, highs and lows. a [READ MORE]( [-]( [LinkedIn acquires Jumprope, a how-to videos app]( Jumprope will be discontinued from August 20, the website and app would cease to function and be taken down from the app and play store, to continue with the objective of reaching a global community with the acquisition by LinkedIn. a [READ MORE]( [-]( [Clubhouse launches new functions for Clubs in beta]( As the invite and waitlist process for sign-ups has now been discarded and Clubhouse is open for all, the platform is making a few alterations to how Clubs function and to make it easier for both new and experienced admins. a [READ MORE]( [-]( [Leo Burnett beefs up its planning team with senior appointments]( As part of the senior appointments, Mittu Torka and Bonnie Michael have been appointed as EVP – Strategy for Leo Burnett Mumbai team and Ankit Singh has been elevated to EVP – Strategy in Delhi. a [READ MORE]( [-]( [Digitas India appoints Suraj Nambiar as Senior VP and West Head]( In his new role, Suraj Nambiar will manage technology-driven communication and marketing strategies for Digitas India. a [READ MORE]( [-]( [iCubesWire appoints Moumita De as Sales Head – South, India]( As per the new role, Moumita De will lead iCubesWire in the southern region of India, to help in sales operations, revenue generation, and more. a [READ MORE]( [-]( [Theobroma partners with Puretech Digital to ramp up digital offerings]( With a new eCommerce website in place, Theobroma is looking to drive rapid growth with the help of Puretech Digital’s services such as SEP, performance marketing, and analytics. a [READ MORE]( [-]( [Mrig Sight Media bags digital mandate for Devagabond]( As per the mandate, Mrig Sight Media aims to launch and amplify the overall digital presence comprising communication, social media and PR strategies for Devagabond. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](