Mayank Shah on Parle’s brand legacy & media strategy which helped brave the pandemic; Reality Check: Why brands need Moment Marketing & how should they approach it and more

[-]( [Mayank Shah on Parle’s brand legacy & media strategy which helped brave the pandemic]( Staying in touch with consumers and keeping them entertained with relatable content helped Parle build a strategy that would survive the pandemic. Mayank Shah, Parle Products shares how this was achieved. [READ MORE]( [-]( [Reality Check: Why brands need Moment Marketing & how should they approach it]( Let’s look contextually and historically at why moment marketing even matters, in the words of Preetham Venkky. a [READ MORE]( [-]( [Brands react to Zomato’s ‘Dhak Dhak Horela’ moment]( As Zomato IPO creates buzz among investors, the food tech company is leaving no stone unturned in creating buzz around it online, wherein a few brands also joined the party. a [READ MORE]( [-]( [Facebook launches new tools and experiences for Groups]( Facebook has announced a new role designated to select members for Groups, along with a few interactive experiences that would allow admins and moderators keep the community active. a [READ MORE]( [-]( [Instagram launches Security Checkup to resecure hacked accounts]( Social media accounts have always been vulnerable to bad actors who gain unauthorized ownership of handles; to allow users and streamline the process of securing back a hacked account, Instagram has launched Security Checkup and more protective options. a [READ MORE]( [-]( [Gas-O-Fast launches multi-lingual campaign ft. TV personalities]( Gas-O-Fast depicts its offering by driving the importance of acidity free celebrations in their new campaign featuring Rakesh Bedi and Guddi Maruti. a [READ MORE]( [-]( [Clean & Clear’s new digital campaign talks about owning your pimples]( Through this campaign, Clean & Clear is trying to connect to GenZ by talking to them about skin positivity and how they should start embracing pimples instead of pausing their life for it. a [READ MORE]( [-]( [Digital Refresh Networks bags digital mandate for Mia, Motherhood IVF & iKounsellor]( As per the mandate, the Digital Refresh Networks will be in charge of delivering SEO management, Content, Social Media and Performance Marketing for the brands. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](