Understanding the Blueprint of Entertainment Marketing in 2021; ‘Kuch toh gadbad hai, Daya’ moment of Netflix with the CID cast and more

[-]( [Understanding the Blueprint of Entertainment Marketing in 2021]( In conversation with Social Samosa, brand and agency leaders shed light on the evolving landscape of Entertainment marketing for a plethora of content that includes movies, OTT shows, and more. [READ MORE]( [-]( [‘Kuch toh gadbad hai, Daya’ moment of Netflix with the CID cast]( Netflix has been creating content assets with characters and actors that have created a stir in the digital world. In line with the trend, Netflix released a short film ‘The Ultimate Kaunspiracy’ with the legendary star cast of CID to promote their latest release Haseen Dilruba. a [READ MORE]( [-]( [Facebook updates Play destination and expands cloud playable games]( The redesigned Play tab on Facebook aims to streamline the experience of discovering and playing popular games, and the expansion of cloud playable games throughout the US puts its launch on track for international rollout. a [READ MORE]( [-]( [Pinterest bans all ads related to weight loss]( Pinterest has updated its ad policies to reject all ads ‘with weight loss language and imagery’, as a stance for mental health that tends to get impacted by body image issues. a [READ MORE]( [-]( [Pocket Aces Elevates Co-Founder Aditi Shrivastava to CEO]( Aditi has been credited with spearheading the Company’s revenue expansion, setting up its influencer management division, and also leading the growth of Pocket Aces since its inception. a [READ MORE]( [-]( [Madhavi Kanumoory appointed Chief Digital & Information Officer at Birla Carbon]( As per the role, Madhavi Kanumoory will be responsible for all aspects of the company’s digital and information technology and will report to John Loudermilk, Chief Operating Officer at Birla Carbon. a [READ MORE]( [-]( [Hansa Research appoints Ashish Karnad as Executive Vice President & Head, Media & Digital Business]( Ashish has done some pioneering work in the Media Research space like Data Fusion, Content Testing for Television, Music testing, Efficacy of Product Placement, and Measurement of Outdoor and Word of Mouth media before joining Hansa Research. a [READ MORE]( [-]( [GBKC Global assigns Brand Strategy, Digital and Creative mandate to ANTS]( As per the mandate, ANTS will handle the brand’s presence across all digital platforms, including strategy, media planning, digital, creatives, and content at GBKC Global. a [READ MORE]( [-]( [The Minimalist bags the digital creative mandate of InterMiles]( As their Creative Partner, The Minimalist will handle InterMiles’ Social Media Platforms and Direct Marketing across digital touchpoints. a [READ MORE]( [-]( [VMLY&R India appointed digital AOR for Jockey India]( As per the mandate, VMLY&R INDIA will be focusing on building equity and creating digital communication for Jockey and the entire portfolio of sub-brands including Jockey Woman and Jockey Juniors. a [READ MORE]( [-]( [CHLEAR bags the digital mandate of Shyam Steel]( As per the mandate, CHLEAR will leverage its expertise in strategy and execution to help Shyam Steel establish its brand presence and build a strong community in the digital space. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](