Cocooning Culture: How Indian brands make the most of consumer hibernation phase?; Philips Father’s Day Campaign encourages viewers to ‘trim’ the communication gap and more

[-]( [Cocooning Culture: How Indian brands make the most of consumer hibernation phase?]( From what is the cocooning culture in an Indian context, to how are brands catering to consumers who are a part of this culture as hibernate at home during lockdown – the article decodes cocooning brands marketing tactics. [READ MORE]( [-]( [Philips Father’s Day Campaign encourages viewers to ‘trim’ the communication gap]( With their Father’s Day campaign titled, ‘Never Have I Ever’ Philips explores how the emotional distance between a father and his son can be cut out, all one needs to do is take the first step. a [READ MORE]( [-]( [Partnership with TVF will help us with customer acquisition & retention: Nimisha Pandey, ZEE5]( The new tools have been designed on the basis of feedback received from Facebook Group admins, and intend to streamline the burdening experience of managing communities and also help moderators to curb conflicts. a [READ MORE]( [-]( [Brands preach mental & physical wellness this World Yoga Day]( Preaching the practicing of Yoga for good physical and mental health, brands leverage World Yoga Day to create awareness about the benefits of Yoga with a brand connect. a [READ MORE]( [-]( [Father’s Day 2021: Brands celebrate the spirit of Fatherhood]( On Father’s Day, brands leverage the opportunity to salute the superheroes of our life alongside weaving emotional narratives to celebrate the father-child bond. a [READ MORE]( [-]( [Paree initiates influencer marketing campaign for launch of new product]( Paree launched a digital campaign, #APadThatBreathes with Kusha Kapila and other influencers to introduce the newest addition to its premium product range – Paree Prima Sanitary Pads and Pantyliners through creative and humorous content. a [READ MORE]( [-]( [Instagram rolls out Reels ads for businesses]( Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads. a [READ MORE]( [-]( [Clubhouse Creator First program launches in India to support talent]( As a part of the Creator First program, Clubhouse will be providing financial support to creators by connecting them to brands or providing a monthly stipend, and also help the creators with production and creative development. a [READ MORE]( [-]( [YouTube unveils Shorts Analytics amidst other updates]( YouTube has introduced two updates relating to Shorts, for creators, the most significant being making performance metrics available for Shorts. a [READ MORE]( [-]( [Facebook unveils new initiatives for music enthusiasts on World Music Day]( As part of the #MoreMusicTogether initiative, Facebook partnered with artists, music publishers, and labels to provide an engaging experience along with a range of new features for music lovers, enabling them to connect with and create personalized content. a [READ MORE]( [-]( [Taproot Dentsu rejigs leadership; Agnello Dias to move on]( As per the development, Ayesha Ghosh and Shashank Lanjekar have been elevated to the roles of CEO and CSO respectively. With this, Agnello Dias’ association with dentsu international ends this month. a [READ MORE]( [-]( [Taj Alavi joins Spotify as Global Head of Marketing]( At Spotify, Taj Alavi brings with her an array of expertise having worked with brands such as Uber and Instagram previously. a [READ MORE]( [-]( [Gozoop ropes in Puneet Ikhe as Associate Director-Brand Solutions]( Puneet Ikhe was previously with ByteDance as Global Business Solutions – Monetization and in his new role wil report to Ahmed Aftab Naqvi, CEO, and co-founder of Gozoop. a [READ MORE]( [-]( [L&K Saatchi and Saatchi wins the integrated mandate for Relaxo Flite]( As per the mandate, L&K Saatchi & Saatchi will be responsible for repositioning the brand, develop consumer focussed brand communication campaigns that will be extended to digital platforms, while also developing always-on content for the brand throughout the year. a [READ MORE]( [-]( [Digital Refresh Networks wins digital & creative mandate of Silver Oaks International School]( As a part of the mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, Film, Social Media, and Performance Marketing for Silver Oaks International School. a [READ MORE]( [-]( [PROSE Integrated bags digital & PR mandate for Manorama Infosolutions]( As per the mandate, PROSE Integrated will look after the Branding, Digital outreach, and PR of Manorama Infosolutions Private Limited (MIPL). a [READ MORE]( [-]( [TBWA, PHD win creative & media mandate respectively for LEAD School]( As per the mandate, TBWA will develop strong communication, creative strategy, and campaign for the brand across television, outdoor and digital media platforms while PHD will be responsible for media buying and planning focused on building a resilient digital footprint. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](