Case Study: How Burger King Whopper launch campaign reached 11.6M users; Inside: Kamdhenu Paints’ monsoon marketing & brand building strategy and more

[-]( [Case Study: How Burger King Whopper launch campaign reached 11.6M users]( Burger King India tied up their whopper launch with Valentine’s Day, banking on the break-up quotient of the day – roping in Sima Taparia and urging consumers to break up with average burgers. The Burger King Whopper launch campaign reached 11.6M users across all social media platforms. [READ MORE]( [-]( [Inside: Kamdhenu Paints’ monsoon marketing & brand building strategy]( Social Samosa takes a look at the recent Monsoon campaign by Kamdhenu Paints and how they use social media to build narratives and connect with potential customers. a [READ MORE]( [-]( [Infographic: How to manage a negative review on social media]( The exposure a brand gets on social media is a double-edged sword, while users can appreciate a product or a service, they can also leave a negative review. This infographic will help you deal with it. a [READ MORE]( [-]( [Nike Japan depicts how women can win an unfair game in new campaign]( Nike Japan weaves uneven gender parity around a mother’s apprehension and remarkable athletes to depict the barriers a girl child faces until and beyond she becomes a woman, in the new campaign. a [READ MORE]( [-]( [Amazon Pay expresses gratitude to the Heroes of COVID-19 in latest campaign]( Amazon unfolds the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians, and lesser-known heroes like drivers, watchmen, and many more who are selflessly doing their best for society and people during a pandemic. a [READ MORE]( [-]( [Madhya Pradesh Tourism launches new campaign for monsoon destinations]( #IntezaarHuaKhatam by Madhya Pradesh Tourism aims to promote monsoon destinations and caravan tourism in the state in the post COVID-19 era. a [READ MORE]( [-]( [Pinterest launches new shopping features]( In an effort to improve the discoverability of products for merchants and improve the shopping experience for users, the newly launched features include a Shopping list, Shop from search, and more. a [READ MORE]( [-]( [Snapchat launches Learn Language Lenses for 6 Indian languages]( Snapchat launched ‘learn language’ lenses created by Lens Creator, Atit Kharel. The lenses help Snapchatters understand the basics of six Indian languages – Hindi, Marathi, Bengali, Punjabi, Telugu, and Kannada. a [READ MORE]( [-]( [Spotify signs an exclusive deal with Ranveer Allahbadia & other local creators]( Starting today, the Ranveer show will be available exclusively on the audio streaming platform, making Ranveer the first independent creator from the country to be associated with Spotify through its Exclusive podcasts. a [READ MORE]( [-]( [Arti Singh joins Dentsu India to head Hyperspace, Nationally]( In her new role, Arti will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema, and mall business. a [READ MORE]( [-]( [IN10 Media Network launches technology service solution Stream-Sense]( Stream-Sense will enable broadcasters, distributors, content owners as well as sports-tech companies to stream live and on-demand video/audio content on multiple devices like the web, mobile, and SmartTV. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](