Creativity & responsibility are not opposed to each other, they go hand-in-hand: Manisha Kapoor; Case Study: How Doritos tapped 1K influencers to amplify #BlameItOnCrunch campaign and more

[-]( [Creativity & responsibility are not opposed to each other, they go hand-in-hand: Manisha Kapoor]( In conversation with Social Samosa, Manisha Kapoor from ASCI sheds light on the recent influencer marketing guidelines, sharing how they were created keeping in mind the industry’s concerns, and how going forward a common set of guidelines will help. [READ MORE]( [-]( [Case Study: How Doritos tapped 1K influencers to amplify #BlameItOnCrunch campaign]( With the help of influencers, banter with brands and a crunchy core thought, Doritos executed the #BlameItOnCrunch campaign in three days. a [READ MORE]( [-]( [Prega News Social Media Strategy: Understanding the role influencers & multi-lingual content]( We take a look at how Prega News leverages the power of influencers and multi-lingual communication to reach out to moms-to-be as part of their social media strategy. a [READ MORE]( [-]( [Infographic: Key principles of growth marketing on LinkedIn]( Learn the difference between demand marketing and brand marketing on LinkedIn with this infographic and optimize your B2B branding. a [READ MORE]( [-]( [Brand creatives drive awareness on COVID-19 vaccination & double masking]( The two novel and significant safety measures that have come up in the fight against COVID-19 are vaccination and double masking, and brand creatives highlight these practices in ingenious ways. a [READ MORE]( [-]( [Brand creatives revolve around #SunHalo]( In these discouraging times, one can find solace in the smallest of things, or the brightest of rings, and brand creatives go through the prism of happiness and display vivid colors, reflecting the #SunHalo. a [READ MORE]( [-]( [Privacy Wars Escalate: Twitter, Delhi Police & MeitY issue statements]( Accusations, explanations, and rebuttals are being flung by all relevant authorities in the wake of Twitter Inc offices being raided by the Delhi Police. a [READ MORE]( [-]( [YouTube Updates: Tax Info notice for Creators, and more]( New updates of YouTube include information regarding channel memberships extension to more countries, improvement in comments page performance, tax information for creators, and moving hashtags below the video titles. a [READ MORE]( [-]( [IAMAI announces formation of Digital Publishers Content Grievances Council]( The creation of the Digital Publishers Content Grievances Council (DPCGC) by IAMAI is a significant step in ensuring that publishers of OCC are compliant with IT rules 2021. a [READ MORE]( [-]( [Saatchi & Saatchi Propagate onboards Deepak Prakash as Associate Vice President]( Deepak’s mandate would be to drive new business growth and creative output while also strategically supporting existing clients to achieve business goals and manage relationships for brands including AbInbev, Practo, Scripbox, Bharti Axa, Wipro, Stovekraft, etc. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](