New Ariel campaign highlights Dr. VS Priya’s courageous journey; Expert Speak: With the arrival of a deadly Second Wave are brands doing enough and more

[-]( [New Ariel campaign highlights Dr. VS Priya’s courageous journey]( The #MakeItPossible campaign by Ariel aims to inspire people with Dr. VS Priya’s resilience as she strived to become Kerala’s first transgender doctor, as they foster inclusivity in their brand communication. a [READ MORE]( [-]( [Expert Speak: With the arrival of a deadly Second Wave are brands doing enough?]( While the world hopes to see the light at the end of the tunnel, the advertising industry has pulled back on its marketing efforts, considering the not-so buoyant consumer sentiments amidst a lethal second wave. We speak to industry experts, understanding how the second wave has resulted in a different approach towards crisis communication & its effectivity. a [READ MORE]( [-]( [IPL Suspension: Experts discuss the impact on AdSpends & Morale]( Experts laud the decision of IPL suspension as they discuss the league’s brand value, the potential impact on advertisers, and the way forward. a [READ MORE]( [-]( [Brand Saga: Akshaya Patra Foundation, when hard work & marketing helped towards hunger eradication]( In a time of crisis, we take a look at how marketing can be of aid to a bigger cause. Presenting the journey of Akshaya Patra Foundation, an NGO that supplemented its hard work with creating marketing technique, resulting in a revolution we all know today as Mid Day Meals for children a [READ MORE]( [-]( [How Ministry of Health & Family Welfare makes Family Planning relevant for the common man]( Ministry of Health & Family Welfare is responsible for raising awareness around family planning, we take a look at some of their recent family planning campaigns – the content themes at work, marketing tactics & overall objective. a [READ MORE]( [-]( [Digital Travel: Airports & airlines ease commute during the second wave with social media]( The arrival of the second wave of COVID-19 also brought another phase of travel restrictions and canceled departures, causing a chaos of queries and unaddressed concerns, that airports and airlines have been managing through social media. a [READ MORE]( [-]( [Vanish explores sustainable fashion in new Amazon series]( Generation Rewear brings together consumer insights of Vanish, industry expertise of the British Fashion Council and consumer reach of Amazon UK. a [READ MORE]( [-]( [Hey Girls’ new campaign encourages viewers to take action against period poverty]( Titled “Seeing Red”, the new ad campaign by the ‘Hey Girls’ brand deliberately evokes rage and anger in the audience to motivate them into taking action against period poverty. a [READ MORE]( [-]( [P&G’s Tokyo Olympic campaign shows how athletes’ mothers groom not just champions but good humans]( With ‘Love Leads to Good’, P&G showcases the impact mothers have on their child, thanking them for nurturing kids into standup humans who lead with love. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • %%PLUGIN-viewonline.#6159#%% • %%PLUGIN-unsubnew.#2485#%% Copyright -SocialSamosa Media LLP %%PLUGIN-UnSubscribe.#2482#%% [UNSUBSCRIBE](