Expert Speak: With the arrival of a deadly Second Wave are brands doing enough?; Advertising revenue witnesses 46% y-o-y increase: Facebook Q1 2021 Report and more

[-]( [Expert Speak: With the arrival of a deadly Second Wave are brands doing enough?]( While the world hopes to see the light at the end of the tunnel, the advertising industry has pulled back on its marketing efforts, considering the not-so buoyant consumer sentiments amidst a lethal second wave. We speak to industry experts, understanding how the second wave has resulted in a different approach towards crisis communication & its effectivity. a [READ MORE]( [-]( [Advertising revenue witnesses 46% y-o-y increase: Facebook Q1 2021 Report]( The Facebook Q1 2021 Report highlights significant updates for brands and advertisers and the platform’s expectations for the next quarter and the financial year. We summarize the key takeaways from the report. a [READ MORE]( [-]( [New Ariel campaign highlights Dr. VS Priya’s courageous journey]( The #MakeItPossible campaign by Ariel aims to inspire people with Dr. VS Priya’s resilience as she strived to become Kerala’s first transgender doctor, as they foster inclusivity in their brand communication. a [READ MORE]( [-]( [Vanish explores sustainable fashion in new Amazon series]( Generation Rewear brings together consumer insights of Vanish, industry expertise of the British Fashion Council and consumer reach of Amazon UK. a [READ MORE]( [-]( [Twitter launches Birdwatch notifications to convey the impact of user contribution]( With the launch of notifications for Twitter Birdwatch, the users who are a part of the program will be notified about how their ratings on Tweets potentially containing misinformation were impacted. a [READ MORE]( [-]( [MullenLowe Group elevates S. Subramanyeswar as Chief Strategy Officer for Asia-Pacific]( Subramanyeswar will manage responsibilities for APAC along with his current charge as the Group Chief Strategy Officer at MullenLowe Lintas Group (India). a [READ MORE]( [-]( [Abhishek Chaturvedi joins Digitas India as SVP & Head of Planning]( At Digitas India, Abhishek Chaturvedi will assist brands and businesses in leveraging the agency’s technology, creative, media and strategy capabilities. a [READ MORE]( [-]( [Sandeep Goyal to come back to Rediffusion as Managing Director]( Previously, Sandeep Goyal had been President at Rediffusion, for four years from 1997 to 2001. a [READ MORE]( [-]( [Pragati Group awards digital mandate to Verve Media]( Verve media will take charge of driving a specifically customized content strategy for Pragati Group aimed at improving brand recognition and increasing the B2B connections for them. a [READ MORE]( [-]( [AdLift bags SEO and Content Marketing Mandate for Titan Group]( Adlift will work on strengthening the presence of Titan Watches, Titan Eye Plus, and Fastrack Eyewear brands among Titan’s new TGs as well as existing ones with engaging content and improved search results. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](