Brand Saga: Revisiting Fevicol’s ‘Mazboot Jod Ka Tod Nahi’ success formula of six decades; Opinion: Moving towards a predictive creative mindset and more

[-]( [Brand Saga: Revisiting Fevicol’s ‘Mazboot Jod Ka Tod Nahi’ success formula of six decades]( You hear Fevicol whenever someone mentions ‘mazboot jod’ kyuki fevicol hai toh tootega kaise. The Fevicol advertising journey has been a testimonial to the brand’s commitment towards building everlasting bonds and connections. a [READ MORE]( [-]( [Opinion: Moving towards a predictive creative mindset]( The change in the pace of technology, climate, and socio-political situations is rapidly steering us towards new unknowns. Unpredictability requires constant adaptability, which is demanding for individuals and organizations alike. Given a creative brief/ creative problem, how do creative people plan for solutions that make us ready for the future? Hari Nallan, Think Design details down his thoughts. a [READ MORE]( [-]( [Samosa Chat: Prashanth Challapalli being ‘Prashant Challapalli’ on and off social media]( The digital-savvy aka travel buff aka Co-Founder of Gravity Integrated, Prashanth Challapalli straddles between social media apps for no less than 6 hours daily. In the latest episode of Samosa Chat, we take a sneak peek into his social media journey so far. a [READ MORE]( [-]( [Global Samosa: From Match.com to Ryan Reynold’s Mint Mobile, Satan’s appearance in the ad is hell breaking]( The iconic ‘Satan’ returns in a new ad for Ryan Reynolds’ Mint Mobile to highlight the truth of Big Wireless companies services in a sarcastic way. a [READ MORE]( [-]( [Mirinda Campaigns bubbling with bizarre narratives]( Mirinda bringing out the (required) insanity within consumers with a burst of atypical campaigns has been a constant endeavour that established an individual presence for the brand, here we taste a few of these flavours. a [READ MORE]( [-]( [Facebook launches resources for users to celebrate Ramadan]( As users around the world continue to face containment measures due to the COVID-19 pandemic, Facebook has released few resources that will help them celebrate the holy month of Ramadan virtually. a [READ MORE]( [-]( [Google announces experiments to improve YouTube video ads]( The experiments would be rolled out globally in Google Ads and can be set up by advertisers to analyze the impact of different video ads and gauge their potential against campaign objectives on YouTube. a [READ MORE]( [-]( [Charles Victor and Sabah Iqbal assigned leadership roles at Saatchi & Saatchi Propagate as Priya Jayaraman steps down as CEO]( Saatchi & Saatchi Propagate has elevated Charles Victor to the role of COO & Sabah Iqbal as Sr. VP. & Head. This follows the departure of Priya Jayaraman, who has moved on from the agency a [READ MORE]( [-]( [Mahindra Group appoints Asha Kharga as Chief Customer and Brand Officer]( As per the new role, which is part of the leadership team, Asha Kharga will work with each of the Group’s businesses to co-create better customer experience across all touchpoints and more. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](