Brand Saga: Cadbury Oreo’s India Chapter – Being more than just an ‘American Brand’; Surrogate Advertising: Brands that marketed alcohol without marketing the ‘alcohol’ and more

[-]( [Brand Saga: Cadbury Oreo’s India Chapter – Being more than just an ‘American Brand’]( The year 2011 marked the introduction of Oreo biscuits in India. Ten years down the line, we recalibrate the brand’s efforts to reinvent itself in the desi market we take a look at Cadbury Oreo advertising Journey. a [READ MORE]( [-]( [Surrogate Advertising: Brands that marketed alcohol without marketing the ‘alcohol’]( To circumvent rules against the promotion of alcohol, liquor brands integrate other products from their brand portfolio in the narrative, leveraging surrogate advertising. Here are a few surrogate advertising campaigns that conveyed the message smartly. a [READ MORE]( [-]( [Dove’s new campaign urges people to ‘Stop the Beauty Test’]( Dove’s ‘Stop the Beauty Test’ campaign aims to capture some situations where women are judged during the matchmaking process for not being beautiful enough. a [READ MORE]( [-]( [KFC ropes in Anil Kapoor to market their Value Burgers range]( In KFC India’s latest campaign, Anil Kapoor gets his ‘burger beliefs’ reinstated by Colonel Sanders himself. Launching the new range, the celebrities dish out some lessons in burgering through this ad film. a [READ MORE]( [-]( [#MakeYourOwnParade: Carhartt & Guinness team up for St. Patrick’s Day]( Carhartt and Guinness are asking people to reimagine their St. Patrick’s Day celebrations from home with a hope for a better, safer future. a [READ MORE]( [-]( [YouTube announces supervision solutions for parents]( YouTube has worked with parents and experts of child safety and digital literacy to develop these solutions that enable parents to monitor their children’s experience on YouTube with a supervised account. a [READ MORE]( [-]( [Twitter relaunches warning prompts for hate speech]( The feature by Twitter allows users to review their Tweets that can potentially be harmful or contain hate speech. It is currently being tested on iOS. a [READ MORE]( [-]( [Licious appoints Simeran Bhasin as VP – Brands & New Ventures]( With the appointment of Simeran Bhasin as VP – Brands and New Ventures, Licious aims to focus on pan-India expansion and strategic growth, while strengthening its brand value and brand equity. a [READ MORE]( [-]( [MX Player ropes in Sidd Mantri as Senior VP, Product]( As a part of this role, Sidd Mantri will be leading the product vision and strategy for brand MX Player across OTT Video, Music, Games and Short Format Video Platform – MX Takatak. a [READ MORE]( [-]( [Code7:Tech bags creative and digital mandate for HiCare]( As per the mandate, Code7:Tech will look over all key performance indicators and optimize HiCare’s digital campaigns for SEO as well as SEM. a [READ MORE]( [-]( [iCubesWire bags digital marketing mandate for Servhub]( As part of the mandate, iCubesWire will be responsible for managing the digital marcom and strategy for Servhub, including media spends, social media marketing, digital campaigns, social listening, and ORM. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](