#TheSocialCMO ft Jasneet Bachal, YES Bank; Opinion: Impact of new ASCI guidelines on Influencer Marketing and more

[-]( [#TheSocialCMO ft Jasneet Bachal, YES Bank]( In conversation with Social Samosa, YES Bank’s Jasneet Bachal divulges details into the brand’s COVID-19 specific marketing efforts and the need to go beyond just ‘selling’. a [READ MORE]( [-]( [Opinion: Impact of new ASCI guidelines on Influencer Marketing]( Respecting the ASCI guidelines will help advertisers gain more traffic for their brand as well as more attention towards their product/service, opines WIBA’S Jo Broner. a [READ MORE]( [-]( [Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience]( A large part of the Duniya Boli Lagayegi campaign involved CARS24 leveraging their TVC’s character on social media in varied formats. a [READ MORE]( [-]( [#Superwomen2021: Unveiling the Jury Panel]( As the nomination deadline of 26th February, approaches, here’s a look at the esteemed jury members who will be evaluating the entries for #Superwomen2021. a [READ MORE]( [-]( [IKEA campaign highlights its understanding of home during changing times]( IKEA launched an integrated campaign in India, second in the series of the creative platform – “Home Is where it all begins”, across television, OOH, and digital channels. a [READ MORE]( [-]( [LinkedIn introduces three new features for Pages]( The LinkedIn features are designed to help members cope with the virtual environment in WFH and make it easier to stimulate connections with employees, customers, partners & brand advocates. a [READ MORE]( [-]( [Snapchat announces date for Snap Partner Summit 2021]( The Snap Partner Summit 2021 will be held on May 20. Snapchat will be sharing the latest updates on new products, features, and partnerships. a [READ MORE]( [-]( [Unilever ropes in L’Oreal’s Anvesha Poswalia to lead digital]( After a stint of one and a half years at L’Oreal as the digital marketing lead, Anvesha Poswalia has now joined Unilever to spearhead its digital presence. a [READ MORE]( [-]( [Mrig Sight Media bags digital mandate for Mr. Brown]( The account was won following a multi-agency pitch and will be handled out of the agency’s Noida office. a [READ MORE]( [-]( [Sharekhan assigns ORM & social listening duties to Mirum]( As part of the mandate, Mirum will provide end-to-end ORM services to Sharekhan. The account will be serviced from Mirum’s Mumbai office. a [READ MORE]( [-]( [AkzoNobel appoints Mullen Lintas as its creative agency in India]( As part of the mandate, Mullen Lintas will be conceptualizing and executing an effective communication strategy for Dulux, a brand under AkzoNobel in India. a [READ MORE]( [-]( [Dentsu Impact bags mainline & digital creative mandate for Zeno Health]( With this win, Dentsu Impact aims to build a strong foothold for Zeno Health in the growing retail and online pharmacy space across the country. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](