Lockdown marketing tactics: Outlining Balaji Wafers’ increased social media activities; #RoadTo2021: Contest Marketing – Can age-old contests create a winning campaign in the New Year? and more

[-]( [Lockdown marketing tactics: Outlining Balaji Wafers’ increased social media activities]( Over the last few months, Balaji Wafers has been posting a lot more than before on social media, we take a closer look at the brand’s strategy, understanding how it uses social media to bolster growth in a pandemic-ridden time. a [READ MORE]( [-]( [#RoadTo2021: Contest Marketing – Can age-old contests create a winning campaign in the New Year?]( Contests, one of the first social media marketing tactics has been a staple over the years. But, can Contest Marketing still work with a deluge of campaigns come in every day? Tonic Worldwide’s Ankita Chauhan takes a deeper look. a [READ MORE]( [-]( [How BharatMatrimony IPL campaign blended real-time match updates with brand services]( For its IPL campaign, BharatMatrimony leveraged contextual advertising while marrying the match moments with the brand services as part of the marketing campaign. a [READ MORE]( [-]( [Explained: YouTube Analytics for Shorts]( To clear out any ambiguity or confusion around YouTube analytics for Shorts, here are a few insights that would help understand the performance of content put up on YouTube Shorts. a [READ MORE]( [-]( [Facebook improves AI technology used to generate photo descriptions]( Automatic Alternative Text (AAT) that generates photo descriptions for visually impaired users on Facebook can now detect 10x more concepts in a photo and outline more details with the help of AI. a [READ MORE]( [-]( [FoxyMoron appoints Naman Surana as National Business Director]( In his new role, Naman Surana will support the existing and new client businesses of FoxyMoron with advertising insights and brand communication advisory for business impact. a [READ MORE]( [-]( [IdeateLabs appoints Lokesh Shah as VP – Brand Solutions]( Lokesh Shah has experience in delivering integrated brand campaigns and has worked with agencies like FCB Ulka & Havas Worldwide. a [READ MORE]( [-]( [Digital Refresh Networks bags digital mandate for Adani Wilmar]( As per the mandate, Digital Refresh Networks will help in establishing the local relevance of Adani Wilmar brands and more. a [READ MORE]( [-]( [Leo Burnett Consult appointed as strategic partner for Care Ratings]( Care Ratings has onboarded Leo Burnett Consult to create a future-facing brand by leveraging the opportunities in today’s environment. a [READ MORE]( [-]( [Bottle Openers wins digital mandate for Jaipur Literature Festival 2021]( Bottle Openers will provide content support as well as manage social media and ORM for the Jaipur Literature Festival. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](