Brand Saga: From ‘Yeh Hai Zee TV’ to ‘Aaj Likhenge Kal’ – the classic tale of a master storyteller; #SocialThrowback2020: How affiliate marketing emerged as a key driver towards the success of D2C bra

[-]( [Brand Saga: From ‘Yeh Hai Zee TV’ to ‘Aaj Likhenge Kal’ – the classic tale of a master storyteller]( Twenty-eight years of India’s first Hindi satellite channel, Zee TV’s advertising journey has been as strategic and novel as its programming over the years. a [READ MORE]( [-]( [#SocialThrowback2020: How affiliate marketing emerged as a key driver towards the success of D2C brands]( Performance-based D2C marketing enabled brands to thrive in a pandemic-affected economy. Admitad India’s Neha Kulwal deep dives into the trend to gauge the impact. a [READ MORE]( [-]( [#SocialThrowback2020: A look at how Facebook braved the pandemic with new features, updates & safety guidelines]( We’ve put together a summary of everything you should know about Facebook 2020, from new updates for users, content creators, businesses to features that would help people deal with the pandemic. a [READ MORE]( [-]( [Case Study: How Suta built a gender-inclusive Instagram campaign for Navratri]( With an intent to convey saree as a gender-fluid attire, Suta made the most of the nine days of Navratri by highlighting inclusive stories in a campaign. a [READ MORE]( [-]( [Tinder Year in Swipe: How Gen Z dated in 2020]( In an unprecedented year, Tinder members adapted and got creative about how they connected. As of Match Group’s Q3 earnings, messages and use of the Swipe feature at Tinder are up double-digits versus the end of February. a [READ MORE]( [-]( [Brands mull over the cost of new Apple AirPods]( With kidney-themed jokes, cost comparisons and use of apples as a key element, brand creatives add to the conversations around the new Apple AirPods. a [READ MORE]( [-]( [The curious case of Monolith brand creatives]( As conversations around the disappearing Monolith grew, several brand creatives cropped up online, leveraging the topical trend with unique narratives. a [READ MORE]( [-]( [FTC wants to separate Instagram & WhatsApp from Facebook]( The FTC (Federal Trade Commission) has sued Facebook, alleging that the company has been illegally maintaining a social networking monopoly through a systematic strategy of anticompetitive conduct, including the acquisition of Instagram & Facebook. a [READ MORE]( [-]( [Google Maps launches messaging capabilities]( To enable businesses to answer inquires and connect with potential consumers who are interested in the products or services messaging capabilities have been introduced on Google Maps. a [READ MORE]( [-]( [Isobar bags digital & creative mandate for BSH Home Appliances in India]( As per the mandate, Isobar India will handle strategic planning, digital strategy and creative duties for BSH Home Appliances. a [READ MORE]( [-]( [Beeing Social wins media mandate for Healthspring Mumbai]( As a part of the mandate, Beeing Social will be offering digital marketing capabilities and buying activation to enhance brand equity and awareness for Healthspring Mumbai. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](