In Depth: Battling COVID-19 fatigue & fluctuating gold rate, jewellery brands bank on festive marketing; #SSIPLWatch 90% of marketing budget goes to digital followed by print & offline: Aman Gupta, bo

[-]( [In Depth: Battling COVID-19 fatigue & fluctuating gold rate, jewellery brands bank on festive marketing]( New purchase trends are emerging for jewellery brands to adapt to as business bounces back to normalcy, we take a look at their festive marketing strategies. [READ MORE]( [-]( [#SSIPLWatch 90% of marketing budget goes to digital followed by print & offline: Aman Gupta, boAt Lifestyle]( Considering the scale that IPL offers for marketers looking at reaching out to their TG, boAt Lifestyle’s Aman Gupta shares the brand’s IPL game plan. [READ MORE]( [-]( [Ola Foods unveils ‘Khichdi Premier League’ to bank on IPL buzz]( The campaign by Ola Foods aims to uphold the spirit of cricket and take the whole match-day snacking experience to a new level. [READ MORE]( [-]( [Aditi Rao Hydari, a brand favourite for classy campaigns]( Rolling the reel to Aditi Rao Hydari Campaigns and the times she featured in narratives and made them believable with characters that lit up the smaller screens. [READ MORE]( [-]( [Ankhi Das quits Facebook after controversy over content]( Facebook’s Public Policy Director in India, Ankhi Das has decided to quit the organisation to pursue her interest in public service. [READ MORE]( [-]( [Key Takeaways from YouTube Brandcast 2020]( Globally, 500 hours of content uploaded every minute on YouTube. This and more highlights from the flagship advertiser event for brands and agencies – YouTube Brandcast 2020. [READ MORE]( [-]( [Verve Media bags social media mandate for Zero Risque]( Verve Media will be responsible for creating and conceptualizing relatable and engaging social media content and timely integrated digital advertising campaigns for Zero Risque’s audience. [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](