🔍 Google Core Web Vitals changes today

Google Marketing Platform API, wasted ad dollars, AI content and more [View in browser]() | [Share]() Mar 12, 2024 [Search Engine Land]() Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric today. This should come as no surprise as Google has been telling us this would happen for several months. Google just felt INP was a better metric than FID for a measurement of page responsiveness. It is super important to note that Google Core Web Vitals has absolutely nothing to do with Google’s Core updates. In fact, the Core Web Vitals metrics have very little to no influence on your rankings in the Google search results, whereas Google Core updates can have a massive impact on the Google search results. I dig deeper into what changes and what it means in [our story over here](). Barry Schwartz,Core vitals reporter [NL-SEO-agency-project-ptoposal-template300x250-2]() SEO [Google Interaction to Next Paint coming to Core Web Vitals this Tuesday]() [google-paint-brushes-1920]() Don't confuse this with the Google Core Update - they are two very different things. PPC [Google Marketing Platform launches new API with enhanced capabilities]() [google-robot-learning-books-1920]() The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. PPC [Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report]() [advertising-1]() An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels. SEO [Boost your organic traffic with SEO A/B testing]() [seo-road-to-success]() This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic. PPC [Joe Biden supports bill to ban TikTok in the U.S.]() [TIkTok-ban-in-the-united-states]() TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America. [Moz-MC24-EB-SEL-300x250-1]() SEO [AI-powered content management: How to make your workflows more efficient]() [AI-powered-content-management-How-to-make-your-workflows-more-efficient]() Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. SEO [Entity-based competitor analysis: An SEO’s guide]() [Entity-based-competitor-analysis-An-SEOs-guide]() Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [Using multi-touch attribution to build a brand: Best of the MarTechBot]() - [Simplifying your martech stack: From pipeline efficiency to brand affinity]() - [Google Marketing Platform launches new API with enhanced capabilities]() - [Discover cutting-edge martech solutions for free – online next week!]() - [Google’s cookie deprecation: An essential marketing playbook for the post-cookie era]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()