🔍 PPC landing pages

ChatGPT search feature, Reddit search ads teased, new TikTok stats, SEO-UX paradox and more. [View in browser]() | [Share]() May 09, 2024 [Search Engine Land]() The post-click experience, beyond just focusing on the ad campaigns themselves, is vital for PPC marketing success. Optimizing what happens after the ad click – the site experience, conversions and post-purchase follow-ups – is critical for winning new business, retaining revenue and differentiating from competitors over the long term. Read [PPC landing pages: How to craft a winning post-click experience]() by Search Engine Land contributor Menachem Ani to get all the information you need about: - Landing page best practices. - Improving the lead gen post-conversion experience. - Improving the ecommerce post-conversion experience. Anu AdegbolaPaid Media Editor [Agital-20240506-NL]() PPC [PPC landing pages: How to craft a winning post-click experience]() [PPC-landing-pages-Why-your-post-click-experience-deserves-more-attention]() Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. SEO [ChatGPT search feature rumors heating up]() [openai-google]() OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions. PPC [Reddit eyes potential in search ads following Google traffic gains]() [SEL-Blog]() Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity. Search Engine Land webinar [Surviving and thriving in the new Google]() [Live-webinar-RSVP-today]() In this session, we’ll dissect the implications of the latest algorithm changes on content creation, link building, and SEO practices. PPC [TikTok highlights its value to brands and search experience]() [SEL-Blog-2]() TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. [Page-One-Power-Banners_vFinal_Banner-2-300-x-250]() SEO [The SEO-UX paradox: Achieving visibility without sacrificing user delight]() [The-SEO-UX-paradox-Achieving-visibility-without-sacrificing-user-delight]() SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. PPC [How to transform your Google Ads headlines with anti-audiences]() [How-to-transform-your-Google-Ads-headlines-with-anti-audiences]() Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() The 2024 Search Engine Land Awards are now accepting entries! Join the ranks of award-winning brands, agencies, and search marketers from around the world. Learn more and submit your application today. [Learn more]() From MarTech - [Curb introduces one-stop advertising solution]() - [How to measure marketing’s value in the inevitable cookieless future]() - [Constant Contact launches automated tools for brand consistency and campaign creation]() - [The dark side of virtual try-on tools: Safeguarding biometric data]() - [How Google harms search advertisers in 20 slides]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()