🔍 Case of the disappearing SGE

Plus, Google Shopping Ads conversion annotations, leveraging social search, Meta targeting exclusion alert error and more. [View in browser]() | [Share]() May 13, 2024 [Search Engine Land]() Have you seen SGE lately? In a surprising development, Google started showing SGE less often in the past month after steadily ramping up its presence. PPC marketers have concerns about how SGE might impact the performance of search ads, just as SEOs have concerns about the decline in organic search traffic. In [Google Search results without SGE jump to 65%, up from 25%](), Search Engine Land Managing Editor Danny Goodwin explores the mysterious case of declining SGE in Google Search results. If you haven’t already, make sure to [register for SMX Advanced](), where you’ll learn more about Google SGE and the future of search. Anu AdegbolaPaid Media Editor [Conductor-2024-Q1-Spring-Summit-Paid_TDM-NL]() PPC [Google Shopping Ads get conversion annotations]() [SEL-Blog-4]() Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings. PPC [Report: Alphabet still wants to acquire HubSpot]() [alphabet-earnings]() Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached. SEO [How to leverage social search for effective on-site optimization]() [How-to-leverage-social-search-for-effective-on-site-optimization]() Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization. Search Engine Land webinar [Surviving and thriving in the new Google]() [Webinar_Tomorrow]() In this session, we’ll dissect the implications of the latest algorithm changes on content creation, link building, and SEO practices. SEO [How to navigate negative Glassdoor and Indeed company reviews]() [How-to-navigate-your-companys-negative-Glassdoor-and-Indeed-reviews]() Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation. [MozconLivestreamTickets_300x250]() SEO [Effort shaming: Balancing work ethic and burnout in marketing]() [Effort-shaming-Balancing-work-ethic-and-burnout-in-marketing]() Here’s how to foster a healthier work culture that values both mental well-being and individual motivations. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [3 key observations about the Google March 2024 core update]() [google-logo-turbulent-waters-1920]() Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites. Search Engine Land Awards [Make 2024 the year you take home the highest honor in search]() [sela24_1920x1080_d3-2]() Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today. [Learn more]() From MarTech - [IAB Podcast Upfront highlights rebounding audiences and increased innovation]() - [3 ways to boost digital marketing ROI while reducing carbon footprint]() - [ChatGPT expected to announce search feature Monday]() - [The latest jobs in martech]() - [A scoring model your GTM team will fall in love with]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()