🔍 Google Search penalizes site reputation abusers

Hidden results count, Google's blue link economy, technical SEO job security, new Meta Ads generative AI tools and more. [View in browser]() | [Share]() May 08, 2024 [Search Engine Land]() Google [started its enforcement of the site reputation abuse policy]() Monday night by issuing manual actions and deranking and/or deindexing portions of websites that abused the policy. This mostly impacted websites renting out subdomains or subfolders within their reputable site for third parties to rank their coupon sites and other third-party content. Some sites, like Forbes, proactively removed the rented portions of their sites prior to May 5, the date Google told us this policy would be enforced. But many did not, leading to penalties for large sites like CNN, Fortune, USA Today, Los Angeles Times and many others. These were manual actions, but Google said the algorithmic version of enforcement is still to come. Barry Schwartz,Google abuse reporter [Page-One-Power-Banners_vFinal_Banner-2-300-x-250]() SEO [Google begins enforcement of site reputation abuse policy with portions of sites being delisted]() [google-cop-1920]() Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions. SEO [Google hides search results count under tools section]() [google-abacus-1920]() Is the results count one step closer to fully going away? SEO [Google is not about blue links, says ex-CEO Eric Schmidt]() [google-logo-raining-links-chains-1920]() Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising. PPC [What is ad hijacking and how do you protect your brand from it?]() [Adthena-SEL-Article_5-8-24-header]() In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection. MarTech webinar [Retail Trends Masterclass: Consumer Behavior is Changing, Is Your Marketing?]() [Webinar_Tomorrow]() The retail landscape is in flux. Buyer journeys are evolving and spending habits are shifting. Learn how the savviest marketers are accounting for these changes. SEO [Report: 64% of technical SEOs believe AI isn’t a job security threat]() [technical-seo]() However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies. [Agital-20240506-NL]() PPC [Meta launches AI-powered ad creativity tools]() [facebook-instagram-meta]() Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [How an ecommerce site increased commercial monthly organic traffic from 37K to 210K]() [How-an-ecommerce-site-increased-commercial-monthly-organic-traffic-from-37K-to-210K]() Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR. SEO [Unpacking Google’s 2024 E-E-A-T Knowledge Graph update]() [Unpacking-Googles-2024-E-E-A-T-Knowledge-Graph-update]() Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. Advanced SEO, PPC, and AI training [See the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See the agenda]() From MarTech - [Meta rolls out genAI features for advertisers]() - [Martech’s long tail: Countless tiny atoms]() - [14,106 martech tools reveal 3 trends you should master]() - [How to effectively delegate tasks and manage projects]() - [Understanding customer identity without third-party cookies]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()