🔍 How to create helpful, on-brand content

And Google’s December 2022 helpful content and link spam updates are still rolling out. [View in browser]( | [Share]() [Search Engine Land]() Jan 10, 2023 Jan 10, 2023 Good morning, Search Marketer, ready to build a ‘helpful’ content strategy for 2023? Search Engine Land contributor Adam Tanguay offers a process you can use to create valuable content. - Empathize with your audience by articulating their problem in a clear, differentiated way. - Present your audience with objective, detailed, valuable options for solutions to their problem. - Develop your brand’s association as a trusted solution provider. - Position your specific product or service as the ideal solution for the reader’s problem. Dig deeper in [How to build a ‘helpful’ content strategy for 2023](). Warning: this may ultimately change how you view content KPIs. And perhaps you can start implementing this strategy before Google even finishes rolling out the December 2022 helpful content system update (yes, [we’re still waiting]()). Danny Goodwin,Managing Editor, Search Engine Land & SMX [How to build a ‘helpful’ content strategy for 2023]() Valuable content can move the needle at every stage of the buying journey. Here are tips for building a winning content process this year. [Read more]() [Google’s December 2022 helpful content and link spam updates still rolling out]() Google said these updates may take one to two weeks longer to complete. [Read more]() [Arbitrage in Google’s Local Services Ads: What you need to know]() Spam in the local search space appears to have moved into another area that Google is unable to police actively. [Read more]() [The most effective strategies to win customer loyalty]() Welcome to a new era of loyalty experiences. Gone are the days when loyalty programs were just about points and benefits. Now it’s more important than ever to drive customer demand and loyalty, but how do we do this successfully? Join us for our upcoming webinar and learn how to increase loyalty through personalized, differentiated and seamless experiences. [Save your seat!]() [Google Local Service Ads are now available for dentists]() This is the first new vertical Google has added to LSAs. [Read more]() [Microsoft, BigCommerce team up to launch new marketplace Ads and Listings]() The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network. [Read more]() [How to create an awards page that adds authority to your website (plus 7 examples)]() Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well. [Read more]() [This day in search marketing history: January 9]() AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more. [Read more]() [Compare 16 top SEO platforms]() This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() [This day in search marketing history: January 8]() A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. [Read more]() [This day in search marketing history: January 7]() The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more. [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-part, expert-led SMX Master Class to dive deep into SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [LG web3 partnership launches immersive experiences on TVs]() - [What is marketing automation and how can it help B2B marketers?]() - [3 Google Analytics 4 features to make up for lost data]() - [Pinterest announces clean room partnership with LiveRamp]() - [5 ways to find standout CMO candidates]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()