🔍 Google AI Overviews click mystery

Plus, new GA4 real-time feature, how consumers view AI-generated search, Microsoft Bing Search outage and more. [View in browser]() | [Share]() May 24, 2024 [Search Engine Land]() Google has done a really bad job talking about clicks in AI Overviews. We’ve heard search usage is going up and that people are loving AI Overviews and clicking on the links in them like crazy. But are those clicks leading to actual organic traffic to websites? Or is Google just increasing clicks to its own Search features? Or are people clicking because AI Overviews are in the most valuable spot at the top of Google’s Search results page, historically the area that gets the most clicks? Search Engine Land contributor Pierre Far helps us try to unravel the mystery of [Google AI Overviews, clicks and the traffic impact](). He also shares advice on how to measure the impact of AI Oveviews. BTW: [Register here]() to join us for SMX Advanced June 11-12 to learn more about how AI Overviews work and how they will impact your traffic. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adthena_SEL-Newsletter-20240520]() SEO [Google AI Overviews, clicks and traffic impact: Unraveling the mystery]() [black-box-1920]() What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications. SEO [Google Analytics GA4 shows real-time users in the last 5 minutes]() [google-analytics-1920]() Previously, GA4 only showed this metric over the past 30 minutes. SEO [Survey: Shoppers open to using AI search to discover products]() [robot-online-shopping]() 55% of consumers believe generative AI search engines could make it easier to discover products and services. Analytics & conversion [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech-DEMAND]() Discover the latest insights on loyalty programs in 2024 with Comarch's webinar on demand. Learn what drives customer loyalty and how to strengthen your brand's connections. Tune in now for essential strategies in today's competitive market. MarTech intelligence reports [New for 2024! Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [Bing Search back online after 5-hour outage]() [bing-down-goes-dark-scaled]() Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more. [sela24_300x250_expiringSEB]() PPC [TikTok debuts AI-powered ad automation tools]() [SEL-Blog-15]() The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more. PPC [Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs]() [amazon-advertising-strategy]() Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [Driving traffic but not leads? How to win with SEO and CRO]() [9-tips-for-converting-more-organic-traffic]() Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic. PPC [Broad vs. deep expertise: How to decide which is right for you]() [career-path-1920]() Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision. The highest honor in search [Best rates expire tomorrow - enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards by tonight, May 24, at 11:59pm ET to lock in Super Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [AI-powered martech releases and news: May 23]() - [Canva introduces Canva Enterprise, Work Kits and adtech apps]() - [You need to glue your martech stack together. Here are some of your options.]() - [HubSpot’s Content Hub: How does it impact marketing’s future?]() - [Accessibility matters: Strategies for building an inclusive brand]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()