Losing 21% clicks to rivals? Protect your brand now.

This week's Search Engine Land is brought to you by: Adthena Hi there, 21% of clicks are lost to competitors every year! Is your brand protected in paid search? Your brand terms, message, and unique selling points are yours to leverage – and in paid search, they should be your safe haven. Without adequate PPC brand protection however, competitors, affiliates and resellers could be stealing your clicks and capitalizing on your brand's equity. This guide unlocks the secrets of PPC brand protection. Inside you'll discover: - What is PPC brand protection: And its importance in paid search. - Affiliate ad hijacking: How it works and how to protect yourself. - Trademark infringement: Strategies to combat misuse in paid search. - Map & monitor: How to track competitive and partner activity on brand terms. - Measuring success: How to track the effectiveness of your efforts. Don't wait! Every click lost to rivals or imposters is a missed opportunity. [Open the guide]() and discover how to achieve a secure Brand Protection strategy in paid search. [OPEN THE GUIDE]() [Adthena_new logo_8-17-21.png] [View in a browser]() [SEL-logo-300px.png] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.