🔍 Google's AI panic

Plus, Google CEO talks AI Overviews, ChatGPT Search, niche blogging in the new Google reality and more. [View in browser]() | [Share]() May 21, 2024 [Search Engine Land]() We’re in the midst of what Google CEO Sundar Pichai calls a [disruptive moment](). And it is. Google is literally shoving AI into everything – apparently driven by “[stone cold panic”]() rather than a strategy that has the good of users in mind. Speaking of disruption, have you searched on ChatGPT lately? If not, you may want to. I’m not saying ChatGPT has already launched a search product, but [ChatGPT 4o is definitely searching sites]()for answers and citing them in answers. Need help making sense of all the changes in AI and Search and what it all means for your strategy heading forward? Join us for SMX Advanced, June 11-12. [Register here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adthena_SEL-Newsletter-20240520]() SEO [Google CEO is ’empathetic’ to content creators Search has wiped out]() [google-future-robots-1920]() Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic. SEO [Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’]() [google-robot-broken-1920]() Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says. Artificial Intelligence Optimization (AIO) [Has ChatGPT launched its Search product in stealth?]() [chatgpt]() ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data. Advance your career [Being position-less secures a marketer’s position for a lifetime]() [Optimove-Positionless-Marketer-Optimove]() Clearing up any confusion around the term Position-less Marketer. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [Niche blogging in the new Google reality: 5 strategies to thrive or die]() [Niche-blogging-in-the-new-Google-reality-5-strategies-to-thrive-or-die]() Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up. [sela24_300x250_expiringSEB]() SEO [How to generate SEO content ideas with the Value Proposition Canvas]() [How-to-generate-SEO-content-ideas-with-the-Value-Proposition-Canvas]() Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing. MarTech webinar [A Practical Guide to Building Inclusive Brands]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. SEO [7 B2B content distribution strategies that work]() [7-B2B-content-distribution-strategies-that-work]() Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up this Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save! [Enter today]() From MarTech - [Launching a loyalty program: Best of the MarTechBot]() - [How to archive your Universal Analytics historical data]() - [Show, don’t tell: How storytelling leads to lasting brand impact]() - [Escaping the marketing circus: How empathy can realign brands, audiences and results]() - [There are 10 types of CDP. Here’s why that matters]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()