🔍 Relearn things through change, sometimes forced change.

New Google Ads Editor and faster Microsoft Advertising reporting [View in browser]( | [Share]() [Search Engine Land]() Mar 23, 2022 Mar 23, 2022 Good morning, Search Marketer, are you so experienced in search marketing that sometimes you miss the most obvious things that maybe a newbie would have picked up? What I love about change, and even forced change, is that it requires even the most experienced professionals to relearn something from the beginning. We have the new [GA4 being forced]() on us, a [new version]() of Google Ads Editor with the future of [performance max campaigns]() changing a lot for SEMs, [new reporting]() in Microsoft Advertising and more. Change forces us to adapt and relearn a lot of what we know, which helps us become better at what we do. The cycle is important, reinforces our skills and keeps us on our toes. I’ve been blogging about search for almost 20 years now and I am getting too comfortable with it. I decided to start a blog on a new topic, not just because I find the topic fun and interesting but also because I felt starting a new blog, a new website, from scratch would force me to relearn some of the basics and make me better at what I do. If you want to check it out, it is called [Lucid Insider](), a new Tesla competitor. Do something new, again. It might just help you grow where you least expect it. Barry Schwartz,EV reporter [Merchant Center can now be linked to Google Analytics 4]() You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property. [Read More]() [Instagram product tags rolling out to all U.S. users]() Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. [Read More]() [SERP feature trends every SEO must know]() Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. There are more than 40 different interactive elements or SERP features that can appear. So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how. [Read it now.]() [Google Search Console to show event rich results errors for missing locations]() You may see an increase in rich results report errors for event schema in Search Console as a result of this change. [Read More]() [Google Ads Editor version 2.0 supports Performance Max campaigns]() The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more. [Read More]() [Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more]() The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access. [Read More]() [How your ad position and CTR impact conversion rate]() Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. [Read More]() [T-minus 1 week until MarTech! Grab your free pass now!]() Join us at MarTech, online next Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI. [Register Now]() [11 conspiracy theories about search, Google and Big Tech]() From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. [Read More]() From MarTech - [7 leadership behaviors for marketing agility]() - [The Trade Desk launches certified service partner program for SMBs]() - [Why we care about email marketing: A marketer’s guide]() - [Shopify rolls out Linkpop for social commerce and other updates for marketers]() - [Why we care about metaverse activations]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()