🔍 YouTube video ads

Plus, PMax for online marketplaces, Google March 2024 core update observations, Localized SERPs, effort shaming and more. [View in browser]() | [Share]() May 06, 2024 [Search Engine Land]() Despite YouTube’s continued growth and rising ad revenues, many advertisers still neglect to include YouTube video ads in their marketing mix. Common objections raised are limited budgets, past negative experiences with YouTube ads and uncertainty about getting started. In [How to overcome the top 3 objections to YouTube video ads](), Search Engine Land contributor Pauline Jakober presents several arguments to support the idea that while YouTube may seem non-essential compared to search, it should be an integral part of a well-rounded Google Ads approach for most advertisers to maximize reach, awareness and total performance over time. Anu Adegbola,Paid Media Editor [Page-One-Power-Banners_vFinal_Banner-2-300-x-250]() SEO [Google expands Performance Max to online marketplaces]() [Untitled-design-58]() With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace. SEO [3 key observations about the Google March 2024 core update]() [google-logo-turbulent-waters-1920]() Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites. SEO [Localized SERPs: Winning traffic and leads with service area pages]() [Localized-SERPs-Win-more-organic-traffic-leads-with-service-area-pages]() Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing. MarTech webinar [Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. SEO [Effort shaming: Balancing work ethic and burnout in marketing]() [Effort-shaming-Balancing-work-ethic-and-burnout-in-marketing]() Here’s how to foster a healthier work culture that values both mental well-being and individual motivations. [Agital-20240506-NL]() PPC [Google, DOJ make closing arguments in antitrust trial]() [google-legal1-fade-ss-1920]() The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land Awards [Make 2024 the year you take home the highest honor in search]() [sela24_1920x1080_d3-2]() Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today. [Learn more]() From MarTech - [Data literacy: The key to correcting the C-suite trust deficit]() - [The latest jobs in martech]() - [HubSpot’s April 2024 updates: More AI tools, refined service features and more]() - [The problem with B2B marketing: Misaligned measurement is stifling innovation]() - [IAB NewFronts rings in the age of digital video dominance]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()