🔍 Targeting PPC competitor audience

Plus, AI overviews increasing Google Search usage, Google core update assessment, product-led SEO strategy and more [View in browser]() | [Share]() Apr 29, 2024 [Search Engine Land]() PPC campaigns often target broad audiences, but a more effective approach is laser-focusing on your competitors’ disgruntled customers who are ready to switch. The idea is to target three specific types of people through search campaigns. Those: - Actively looking to change providers. - Trying to cancel their current service. - Seeking help or support from your competitors. In [3 ways to target your PPC competitors’ audience](), Search Engine Land contributor Benjamin Wenner outlines an action-based approach to target your competitor’s unhappy customers by leveraging search intent signals to engage high-potential leads when they are actively looking to make a change. Anu Adegbola,Paid Media Editor [MNTN4.29.24-Search-Engine-Land-Newsletter-Banner-300x250-2x]() PPC [Google Search revenue increases 14% YoY to $46 billion]() [google-money-shovel-ss-19201]() Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue. SEO [Google CEO says AI overviews are increasing Search usage]() [google-sge-robot-browsing-1920]() Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai. SEO [6 things you should do after a Google core update rollout completes]() [Theres-been-a-Google-core-update-what-should-I-do]() A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery. Analytics & conversion [A CDP is a powerful tool — Here’s how to make it work for you]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. MarTech webinar [The future of search – and commerce – is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. SEO [How to launch a product-led SEO strategy]() [How-to-launch-a-product-led-SEO-strategy-A-beginners-guide]() Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy. [smxadv_300x250_agendapreview_a-1]() SEO [Google Discover optimization: A complete guide]() [Google-Discover-optimization-A-complete-guide]() Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. MarTech webinar [Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. SEO [How to survive the search results when you’re using AI tools for content]() [How-to-survive-the-search-results-when-youre-using-AI-tools-for-content]() Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today. [Learn more]() From MarTech - [The latest jobs in martech]() - [Microsoft unveils a new small language model]() - [AI content creation: Ushering in the unimaginable]() - [What can a potential U.S. TikTok ban teach marketers?]() - [AI-powered martech releases and news: April 25]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()