🔍 SMX Advanced registration opens

Plus, Google AI overviews debut in UK, Google Display & Video 360 linking recommendations, PPC survey and more. [View in browser]() | [Share]() Apr 05, 2024 [Search Engine Land]() Free registration is now open for SMX Advanced, which will take place online June 11-12. The SMX team is putting together an awesome agenda we hope you’ll love, packed with SEO and PPC insights. We’ll be talking about Google’s Search Generative Experience, retrieval-augmented generation, finding success on “unconventional” channels and much more. SMX Advanced will feature excellent speakers, including Jessica Bowman, Eric Enge, Glenn Gabe, Brad Geddes, Michael King, Lily Ray and many more. Join us! [Register here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semji-Newsletter-4-4-24]() SEO [Google AI overviews launch in UK]() [google-sge-expands-global-1920]() Google is also reportedly considering making some of its AI-powered search features only available to subscribers. PPC [Google to start issuing Display & Video 360 linking recommendations]() [GA4]() When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Paid social [PPC Survey: AI a top priority but causing concern, trust in Google Ads down]() [2024-PPC-outlook-How-advertisers-can-stay-ahead]() A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features. Analytics & conversion [A CDP is a powerful tool — Here’s how to make it work for you]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. Search Engine Land webinar [The intent-based marketing tool that search marketers can’t afford to overlook]() [Live-Webinar-Save-your-seat-today]() As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros. SEO [How to build a future-ready SEO strategy]() [How-to-build-a-future-ready-SEO-strategy]() Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more. SEO [13 questions to diagnose and resolve declining organic traffic]() [13-questions-to-diagnose-and-resolve-declining-organic-traffic]() Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. [PageOne-SEL_Newsletter_Reclaim]() PPC [Google ‘considering Hubspot acquisition’]() [hubspot-fade2-1920]() The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. PPC [LinkedIn introduces CTV ads for B2B campaigns]() [linkedin-app-mobile-ss-1920]() LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Free online marketing training [SMX Advanced is open for registration!]() [4-keys-to-SEO-and-PPC-collaboration-in-2024]() Join thousands of elite search marketers online June 11-12 for SMX Advanced! Keynotes, sessions, meetups, live Q&A, and more programmed by the Search Engine Land experts… it’s all yours, streamed directly to your computer, for free! Can’t attend live? Instant on-demand access is included with your pass. [Learn more]() From MarTech - [AI-powered martech releases and news: April 4]() - [LinkedIn introduces CTV ads for B2B campaigns]() - [Alphabet said to consider offer to acquire HubSpot]() - [Email excellence: The top 10 traits of highly effective email marketers]() - [HubSpot’s March 2024 release includes AI management, enhanced CRM features and more]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()