🔍 Google Ads ad variations guide

Plus, configuring GA4 custom dimensions, PayPal launching ad network and more. [View in browser]() | [Share]() May 30, 2024 [Search Engine Land]() Ad variations for iterative testing are crucial when it comes to PPC account management. As ad platforms increasingly rely on AI for ad delivery, gaining insights into what worked becomes more challenging, especially with responsive search ads that can have numerous combinations. In [A guide to ad variations in Google Ads](), Search Engine Land contributor Tim Jensen provides a detailed guide on using Google Ads’ ad variations feature to facilitate an efficient iterative testing process. Anu Adegbola,Paid Media Editor [Agital-SEL-5-27-24]() PPC [A guide to ad variations in Google Ads]() [A-guide-to-ad-variations-in-Google-Ads]() Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run. SEO [Google responds to leak: Documentation lacks context]() [google-logo-leaking-data-1920]() Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure. SEO [Google Search Console reporting error for product snippets]() [google-spike-robot-1920]() You may have noticed a spike in impressions and clicks between May 15 to May 27 - it was a bug. Analytics & conversion [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech-DEMAND]() Discover the latest insights on loyalty programs in 2024 with Comarch's webinar on demand. Learn what drives customer loyalty and how to strengthen your brand's connections. Tune in now for essential strategies in today's competitive market. MarTech webinar [Turn your customer insights into personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. SEO [How to create and configure custom dimensions in GA4]() [How-to-create-and-configure-custom-dimensions-in-GA4]() Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager. [smxadv_300x250_0327_v3-rev]() PPC [PayPal launching ad network fueled by user purchase data]() [SEL-Blog-17]() PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users. Ecommerce [5 mistakes to avoid when adding new ecommerce channels]() [5-Mistakes-to-Avoid]() Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. PPC [How entity-based strategies can contribute to PPC success]() [How-entity-based-strategies-can-contribute-to-PPC-success]() Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments. Free online training [T-minus 2 weeks until SMX Advanced]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours for free at SMX Advanced, online June 11-12. [See the agenda]() From MarTech - [Salesforce: Shoppers are saving their big moments for later in 2024]() - [3 ways to optimize your marketing funnel for driving revenue and leads]() - [How women in marketing can thrive in the age of AI]() - [Rumors of an Alphabet-HubSpot deal just won’t go away]() - [Even great demand gen can’t overcome a lack of brand marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()