🔍 TikTok debuts AI-powered ad automation tools

he latest jobs in search marketing, Google AI Overview under fire, Improving content quality at scare with AI, How important are backlinks and more [View in browser]() | [Share]() May 28, 2024 [Search Engine Land]() TikTok is aggressively expanding into AI-powered paid media. At TikTok World, the company unveiled [AI tools for streamlining ad creation and optimization](). The four tools new tools: - TikTok One: A centralized hub for creators and partners. - TikTok Symphony: A hub for scriptwriting, video production and creative optimization. - Automated Ad Optimization: AI functionalities to optimize toward campaign goals like purchases. - TikTok Shop automation: A hub to optimize ecommerce cost. BTW: [Register here]() to join us for SMX Advanced June 11-12 to learn about smart ways to embrace AI in paid media. Anu Adegbola,Paid Media Editor [Agital-SEL-5-27-24]() PPC [TikTok debuts AI-powered ad automation tools]() [SEL-Blog-15]() The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more. SEO [Google AI Overviews under fire for giving dangerous and wrong answers]() [broken-google-robot]() Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks. SEO [Improving content quality at scale with AI]() [7-steps-to-scale-your-content-creation-process-in-the-world-of-AI]() Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it. Analytics & conversion [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [Creating customer experiences that resonate: Strategies for engaging every user]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. SEO [How important are backlinks for SEO in 2024?]() [Backlinks-in-2023-Do-they-still-matter]() Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction. [smxadv_300x250_0327_v3-rev]() SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. MarTech intelligence reports [New for 2024! Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Why advertisers can no longer trust Google]() [SEL-Blog-9]() Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why. Free online training [T-minus 2 weeks until SMX Advanced]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours for free at SMX Advanced, online June 11-12. [See the agenda]() From MarTech - [Salesforce Einstein: A deeper dive into data, personalization and Copilots]() - [The latest jobs in martech]() - [Stop! Or go directly to email jail]() - [B2C marketing automation: The tools, tactics and prerequisites for success]() - [AI-powered martech releases and news: May 23]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()