🔍 Google changes definition of 'top ads'

Plus Amazon ads library, Google Analytics bug, Google account suspension stats, and more. [View in browser]() | [Share]() Mar 28, 2024 [Search Engine Land]() Google confirmed to Search Engine Land that the [definition of top ads]() within its Help Center has changed to: - “Top ads are generally above the top organic results, although top ads may show below the top organic search results on certain queries. Placement of top ads is dynamic and may change based on the user’s search.” The update, which does not impact how performance metrics are calculated, was rolled out to make sure the terminology better reflects how ads can appear in Google Search. Interestingly, this change was implemented after Google was spotted [testing ads]() between search results back in October – could this update suggest that the pilot is progressing? We’ll keep you posted. Nicola Agius,Paid Media Editor [300x250_agital_webinar_4_3]() PPC [Google changes definition of ‘top ads’]() [Google-Ads-2]() A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics. PPC [Amazon ordered to publicly share details of ads it serves in the EU]() [shutterstock_655556107]() The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU. SEO [Google Analytics real-time reporting bug confirmed]() [google-analytics-data-1920]() Many sites are seeing zero or little real-time traffic reported in GA4. Search Engine Land webinar [Think Spiderwebs, Not Funnels: A Modern Approach to SEO]() [Live-webinar-RSVP-today]() Register and attend this webinar to unravel the secrets behind the spiderweb strategy that will help boost your search rankings. PPC [Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023]() [google-robot-broken-sad-1920]() The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year. PPC [Exploring Meridian, Google’s new open-source marketing mix model]() [Exploring-Meridian-Googles-new-open-source-marketing-mix-model]() Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape. [sel-3-25-24-sel_ptoe_300x250]() PPC [Maximizing your B2B spend: Is account-based marketing worth it?]() [Maximizing-your-B2B-spend-Is-account-based-marketing-worth-it]() ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. PPC [LinkedIn Ads launches dynamic UTMs for campaign tracking]() [LinkedIn-content-analytics-What-it-is-and-how-to-use-it]() Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [How marketers are investing in games: IAB PlayFronts]() - [Adobe continues to roll out genAI capabilities across its platform]() - [How to make sure your data is AI-ready]() - [24 questions to ask identity resolution vendors during a demo]() - [Maximizing your B2B spend: Is account-based marketing worth it?]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()