🔍 SEO is N-E-E-A-T-T

Plus, GA4 key events and conversions, Microsoft Pmax updates, SEO-PPC collaboration, SEO agency onboarding and more. [View in browser]() | [Share]() Mar 22, 2024 [Search Engine Land]() Famousness (notability) and transparency (or lack thereof) are two incredibly important facets of credibility that Google doesn’t explicitly mention but definitely uses. So argues Search Engine Land contributor Jason Barnard in his latest article. He wrote, in part: “As a company, a CEO, a founder, an author, an expert or a consultant, you want to prove that you are a voice of authority people can trust by building and demonstrating notability, experience, expertise, authoritativeness and trustworthiness transparently. If you do this successfully, then you’ve won the game with your human audience.” Applause, applause, applause! Dig deeper in [The two parts of E-E-A-T Google hasn’t told you about](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adthena-031824-SEL_newsletter]() SEO [The two parts of E-E-A-T Google hasn’t told you about]() [Google-N-E-E-A-T-T]() Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. PPC [Google Analytics 4 addresses Google Ads report discrepancies with conversion update]() [shutterstock_2048187920]() To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. PPC [Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline]() [shutterstock_1965492337-150x75]() The tech giant plans to offer advertisers the same features currently accessible within Google's PMax. PPC [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. Search Engine Land webinar [Think Spiderwebs, Not Funnels: A Modern Approach to SEO]() [Live-webinar-RSVP-today]() Register and attend this webinar to unravel the secrets behind the spiderweb strategy that will help boost your search rankings. SEO [4 keys to SEO and PPC collaboration in 2024]() [4-keys-to-SEO-and-PPC-collaboration-in-2024]() Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed. [Channable-Amazon-Ads-Webinar-300-x-250-px]() SEO [How to onboard an SEO agency the right way]() [How-to-onboard-an-SEO-agency-the-right-way]() Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. SEO [Climate change SEO survey: Making the web more sustainable]() [The-climate-change-SEO-survey-Making-the-web-more-sustainable]() Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [How Beef ‘O’ Brady’s streamlines customer experience]() - [DOJ lays siege to Apple’s walled garden]() - [Laying the groundwork for AI in MOps: How to get started]() - [AI-powered martech releases and news: March 21]() - [Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()