GA4 Admin Settings Tutorial

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 Admin Settings Tutorial.]( When you are setting up GA4 property, there are couple of key admin settings you don't want to forget. Once such admin setting is conversion counting method. GA4 recommends the 'once per event' counting method, but you should be using the 'once per session' method to avoid inflating the conversion count for non-transactional conversions. GA4 provides two types of counting methods when setting up conversion events: 1) 'Once per event' (count an event as a conversion every time it occurs.) 2) 'Once per session' (count an event as a conversion only once within a particular session). The 'Once per event' counting method is useful only for tracking actions that provide significant value to the business bottom line each time they occur, such as multiple purchases. If the conversion is typically a one-time action per session, where repeats in the same session are less relevant (like a newsletter signup, download or form submission), using the 'once per event' counting method can inflate conversion count esp., if your GA4 property is already suffering from duplicate events issues. That's why so many GA4 properties report inflated conversion counts. Most of them use the 'once per event' counting method and, to make it worse, suffer from duplicate events issues. Understand the context in which duplicate events occur to determine whether they are due to user behaviour, technical issues, or both. The 'Once per session' counting method provides a more accurate reflection of user behaviour and conversion performance. Also, use the longest possible session timeout setting, which works well for your business (like 7 hours, 55 min) to avoid duplicate conversion count, esp. when dealing with conversions that should typically occur once per session. By extending the session duration, you reduce the likelihood of the same conversion being counted multiple times across multiple sessions. Longer sessions can provide a better view of the user journey, capturing extended interactions and behaviours that might otherwise be split into separate sessions. One program to rule them all >> Sales & ROI + GA4 + BigQuery + Data, Maths & Stats + Attribution Modelling + Looker Studio. 3k+ students + Enrollment from US and UK universities. I designed this all-in-one training program so that: a) You can understand how they all work together. For example, >> How you can implement digital analytics with GA4. >> How BigQuery works with GA4 and vice versa. >> How looker studio works with BigQuery and GA4. >> How to use the knowledge of maths and stats to interpret analytics data. >> How to set up KPIs and marketing funnels. >> How to optimize and scale ads by leveraging analytics and attribution data. b) You don't have to purchase half a dozen different courses from different course creators, all teaching the same basic stuff. "Click here...and now click there....". You can learn these ‘click here and then click there’ lessons for_free on my blog or YouTube. c) I teach how to use AI tools like chatgpt to automate mundane and low value tasks like manually creating Excel/Google sheets functions and formulas, regex, SQL, JavaScript etc. So that you can spend more time doing data analysis then data extraction. In this training program my objective is not to teach you digital analytics. That's not my end goal. My end goal is to increase sales and ROI by leveraging the knowledge of digital analytics. That's the end goal. So everything you learn is tied to driving sales and ROI. [Learn more about the training.Â]( #2 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (43 pages)]( #3 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](