GA4 Scopes explained – User, Session, Event and Item scopes

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 Scopes explained – User, Session, Event & Item scopes](. Understanding GA4 scopes is essential for accurate data analysis and reporting in GA4. For example, combining metrics and dimensions from different scopes can lead to inaccurate data and misleading reports. In GA4, reports should only be created with all the dimensions and metrics belonging to the same scope. GA4 supports four different scopes for dimensions and metrics: user, session, event and item scope. Each scope represents a different level of data aggregation and context. These scopes should never be mixed in GA4 reports. Mixing them will result in a ‘scope mismatch’ error. #2 [Source and Medium for non-key events in GA4 are “(not set) “]( The source and medium for non-key events in GA4 are usually “(not set) “. This is because for non-key events, GA4 typically does not automatically capture source and medium information. In GA4, source and medium information is most relevant at points of entry and key conversion actions. #3 [GA4 Setup Checklist – Advanced](. In the advanced GA4 setup checklist, I will show you things you must do as soon as you set up a new GA4 property to minimize data loss and data corruption. #4 [Join Digital Analytics Implementation Program](. Learn and master Digital Analytics, GA4, BigQuery, Data Studio, through our Digital Analytics Implementation program.(more than 4000 students). #5[Set up GA4 correctly and fast like a pro](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. Get the 62 points GA Checklist ebook (45 pages) #6 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](