How to find and use GA4 Goal Conversion Rate and Ecommerce conversion rate

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [How to find and use GA4 Goal Conversion Rate and Ecommerce conversion rate.]( GA4 provides the following types of metrics for measuring conversion rate: 1) User Key Event Rate - It is the percentage of users who triggered one or more key events (aka conversion events). 2) Session Key Event Rate - It is the percentage of sessions in which one or more key events were triggered. 3) Event conversion rate (requires custom calculation) - It is the percentage of events that resulted in one or more key events. 4) Ecommerce conversion rate (requires custom calculation) - Unlike in Universal Analytics, the ‘e-commerce conversion rate’ metric is missing in GA4. It does not exist for no apparent reason. However, you can still calculate it. #2 [What is unassigned traffic in GA4 and how to fix it.]( Unassigned traffic in GA4 refers to the website traffic that is not attributed to any one of the default channel groups. Unassigned is the channel group that Google uses when there are no other channel rules that match the event data. Technically speaking, ‘Unassigned’ is a default channel group dimension in GA4 which can have event scope, user scope or session scope. #3 [Join Digital Analytics Implementation Program](. Learn and master Digital Analytics, GA4, BigQuery, Data Studio, through our Digital Analytics Implementation program.(more than 4000 students). #4[ Set up GA4 correctly and fast like a pro](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. Get the 62 points GA Checklist ebook (45 pages) #5 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](